By now, most hip-hop fans have heard of Brandon Hampton, AKA B-Hamp/Mr. Ricky Bobby. Some people reading this, if not the majority, have known Brandon since grade school. I remember him being a talented freestyler back in the day at T.A. Howard (the middle school we attended) and him always being the class clown who was never afraid of some extra attention, so his success in the music industry doesn't surprise me a bit.
But what does surprise me, is the lack of B-Hamp's online presence.Â
When you google "B-Hamp", lots of links will come up. You have some Youtube videos of him doing the Ricky Bobby. You can see his social media platforms. Facebook (he has like 3), his Twitter, and Myspace. There's a couple of different news articles on him and his music, some websites with his lyrics, and that's about all through the first 4-5 pages of Google.
Unfortunately, there is no centralized, meeting grounds for all of this content floating around the web to connect.
I guess if you get a little more specific with your search and google "B-Hamp + label", you can get to a website that has the information you might be looking for.Â
But here's the thing, it's not B-Hamp's website, it's his record label's, http://ckbentertainment.com
So what's the big deal? Well, a couple of things. But I'll sum it up in just one sentence.
IT TAKES INTERESTED FANS AWAY FROM B-HAMP AND INTRODUCES THEM TO CKB ENTERTAINMENT.
What is the logic behind this?Â
He is the artist, fans want to know more about him, not about his record label. Maybe if I was an aspiring artist myself, then yes, I would be interested about his label. But I'm not, I'm a fan.
The funny thing is, most of the information they have on their website is about B-Hamp. And by looking at their site, it looks like B-Hamp is the only artist they represent.
From the web's perspective, it seems like Mr. Booker (CEO of CKB) is more interested in growing his own record label than he is growing B-Hamp's fan base.Â
B-Hamp needs his own website. It doesn't have to be real fancy like Lupe Fiasco's (http://www.lupefiasco.com), but he needs something along the lines of it. Lupe and other artists out there know the importance of their online image and the vital role it plays in the growing popularity of their music.Â
I wonder how Lupe would react if Atlantic Records said they didn't want him to have his own website and instead all of his info would be listed on AtlanticRecords.com? I bet he would think it's some kind of sick, evil, fucked up joke.
B-Hamp.com is a registered domain name. Hopefully CKB owns it and not some random domain investor, but who knows? It doesn't really matter. B-Hamp.com or B-HampMusic.com? Same results in the long run.
Regardless, a real, authentic web presence needs to be established for my friend Brandon Hampton or it's going to be hard for him and CKB Entertainment to reach their full potential - and fan base - without one.Â