#averageviewingtime

Have you ever struggled with the decision of which metrics to track for online events? Should you focus solely on the number of registrations or go beyond that? If you have, then don’t worry, you are not the only one. Many marketers find it more difficult to choose the right metrics for online events than they do for any other marketing campaign. Want to find out which metrics to use for online events? That’s exactly what we are going to discuss today. Keep reading to find out about the three most important metrics for online events and why you should track them. Ready to get started? Here you go.

Number of Registrations

This is, without a doubt, one of the most important metrics for any online event. It helps you assess the effectiveness of your landing page, CTAs, and promotions.  For paid events, this is a clear indicator of how much you earned from an event. After all, even if people paid and didn’t attend, you still benefit from registrations for a paid event.

Average Viewing Time

The average viewing time is a direct indicator of the event’s performance and whether or not it was a hit with your audience. The more time people spend on it, the better you were able to meet your target audience’s expectations. A high average viewing time is also a testament to the effectiveness of your event’s content. So, be sure to check how much time people spent on your event.

Engagement Rate

Apart from viewing time, there are other ways to check the level of engagement for an online event. You can, for example, see how many people commented, asked questions, participated in activities, etc.  This also shows whether your event was a hit or a miss with your target audience. It also shows whether you were able to attract the right audience for your event as much as it determines the effectiveness of content.

Conclusion

These are three of the most important metrics that you simply cannot ignore for your online events. You can, of course, add more metrics to this list, but definitely don’t skip any of these. Want to learn more metrics that you can track for your online events? Check out this infographic by FLOW to discover more metrics and why you should track them.

Have you ever struggled with the decision of which metrics to track for online events? Should you focus solely on the number of registrations or go beyond that? If you have, then don’t worry, you are not the only one. Many marketers find it more difficult to choose the right metrics for online events than they do for any other marketing campaign. Want to find out which metrics to use for online events? That’s exactly what we are going to discuss today. Keep reading to find out about the three most important metrics for online events and why you should track them. Ready to get started? Here you go.

Number of Registrations

This is, without a doubt, one of the most important metrics for any online event. It helps you assess the effectiveness of your landing page, CTAs, and promotions.  For paid events, this is a clear indicator of how much you earned from an event. After all, even if people paid and didn’t attend, you still benefit from registrations for a paid event.

Average Viewing Time

The average viewing time is a direct indicator of the event’s performance and whether or not it was a hit with your audience. The more time people spend on it, the better you were able to meet your target audience’s expectations. A high average viewing time is also a testament to the effectiveness of your event’s content. So, be sure to check how much time people spent on your event.

Engagement Rate

Apart from viewing time, there are other ways to check the level of engagement for an online event. You can, for example, see how many people commented, asked questions, participated in activities, etc.  This also shows whether your event was a hit or a miss with your target audience. It also shows whether you were able to attract the right audience for your event as much as it determines the effectiveness of content.

Conclusion

These are three of the most important metrics that you simply cannot ignore for your online events. You can, of course, add more metrics to this list, but definitely don’t skip any of these. Want to learn more metrics that you can track for your online events? Check out this infographic by FLOW to discover more metrics and why you should track them.

Have you ever struggled with the decision of which metrics to track for online events? Should you focus solely on the number of registrations or go beyond that? If you have, then don’t worry, you are not the only one. Many marketers find it more difficult to choose the right metrics for online events than they do for any other marketing campaign. Want to find out which metrics to use for online events? That’s exactly what we are going to discuss today. Keep reading to find out about the three most important metrics for online events and why you should track them. Ready to get started? Here you go.

Number of Registrations

This is, without a doubt, one of the most important metrics for any online event. It helps you assess the effectiveness of your landing page, CTAs, and promotions.  For paid events, this is a clear indicator of how much you earned from an event. After all, even if people paid and didn’t attend, you still benefit from registrations for a paid event.

Average Viewing Time

The average viewing time is a direct indicator of the event’s performance and whether or not it was a hit with your audience. The more time people spend on it, the better you were able to meet your target audience’s expectations. A high average viewing time is also a testament to the effectiveness of your event’s content. So, be sure to check how much time people spent on your event.

Engagement Rate

Apart from viewing time, there are other ways to check the level of engagement for an online event. You can, for example, see how many people commented, asked questions, participated in activities, etc.  This also shows whether your event was a hit or a miss with your target audience. It also shows whether you were able to attract the right audience for your event as much as it determines the effectiveness of content.

Conclusion

These are three of the most important metrics that you simply cannot ignore for your online events. You can, of course, add more metrics to this list, but definitely don’t skip any of these. Want to learn more metrics that you can track for your online events? Check out this infographic by FLOW to discover more metrics and why you should track them.