#availability effect

Your Brain Makes You A Sucker – Cognitive Biases We All Share

Don’t feel bad about this, we are all in the same boat when it comes to making bad decisions or being unduly influenced.  The science behind advertising and persuasion has come a long ways, and knowing how they manipulate you and the rest of the public is valuable knowledge.  James Garvey lists three of the ways we are vulnerable to persuasion the Representative Heuristic, the Availability…