#auto-classification dam

In today’s digital-first landscape, managing growing volumes of content efficiently is no longer optional; it’s essential. Mirrix’s intelligent Auto-Classification DAM (Digital Asset Management) solution brings speed, accuracy, and structure to content workflows, enabling teams to find, manage, and share digital assets faster and with greater confidence.

At its foundation, Mirrix is an AI-powered DAM built to integrate seamlessly with the Stibo Systems STEP platform, a trusted product information management system used by global enterprises. Rather than managing assets in disconnected systems, Mirrix embeds intelligent asset management directly into your existing product data environment. This native integration removes the need for complex third-party connections, reduces operational overhead, and ensures all digital assets remain governed in one centralized system.

A key differentiator of Mirrix is its powerful Auto-Classification capability. Using advanced artificial intelligence, Mirrix automatically analyzes and categorizes images, documents, and media based on visual recognition and extracted metadata. This eliminates time-consuming manual sorting and inconsistent naming practices, allowing teams to instantly organize assets into the correct categories while dramatically improving discoverability.

Mirrix’s intelligent automation goes even further with AI-driven metadata extraction. As assets are uploaded, relevant descriptions, keywords, and attributes are automatically generated, making search and retrieval significantly faster. Paired with duplicate and look-alike detection, Mirrix ensures your digital asset library stays clean, accurate, and free from unnecessary redundancy.

Collaboration is also enhanced across teams and external partners. Sales teams can quickly access approved visuals, marketing teams can locate campaign assets instantly, and suppliers can upload files directly into the system with automated validation and organization. This streamlined access reduces bottlenecks and accelerates production cycles — a critical advantage for businesses managing high volumes of content.

Backed by years of STEP expertise, Mirrix also tracks asset usage rights and expiration dates, helping organizations remain compliant with licensing requirements and avoid potential legal risks. Built-in review, feedback, and approval workflows keep collaboration centralized, eliminating scattered email threads and disconnected tools.

In a competitive market, Mirrix transforms digital asset management from a manual task into a strategic advantage. By automating organization, improving searchability, and centralizing control, Mirrix empowers teams to move faster, work smarter, and maximize the value of their digital content.