"This could be the end of the private vehicles era," Tel Aviv's mayor, Ron Huldai, told reporters yesterday.
The City of Tel Aviv has launched a $100 million car-sharing initiative, which will include 260 cars that can be shared by thousands of people every year, reducing both air pollution and car ownership rates.
The first town in Israel to invest in a city-wide shared vehicle fleet, and one of only a handful in the world, Tel Aviv is also the Israeli municipality that pioneered the highly popular city-wide bicycle-sharing system, called “Tel-O-Fun,” in 2011.
Called “Auto Tel,” the new car-sharing service will be operated by Israeli company Car2Go starting this summer. An Auto Tel car can be reserved within 15 minutes, making spontaneous trips possible for anyone.
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