#authorrank

A spectacular animated inforgraphic that shows certain aspects to building Author Rank to help you become an authoritative figure.

По заверению Google тег rel="author" стал еще одним фактором ранжирования. Насколько силен генерируемый тегом AuthorRank? В чем отличие между схожими по действию тегами rel="publisher" и rel="author"?..читать далее

All this fuss over a little hash - sheesh!?!? Hashtags have long been the basis of discoverability on Google+. Way back in September 2011, I honestly thought they were an attempt by Google+ to mimic Twitter. Shows what a twit I was. Back then, you had the ability to "save searches". If you often searched for the same hashtag, the same search would be available again and again beneath your Circle list dropdown across your top Google+ toolbar. It was a super-efficient way to segregate your market, your interests and your influencers - even if you didn't realise that's what I was doing at the time. Ahem. That facility disappeared in the Great Google+ Makeover of Summer 2013. Whilst everyone else was bemoaning the loss of the stream as they knew it (and the arrival of 3 streams and humongous images), losing the saved hashtag search was the biggest faux pas in the new design IMHO. Move out of your comfort zone: bye, bye saved search; hello Explore Little did I know then that  #GooglePlus  had  #Explore  in mind. Yes, Explore is will be a way (when it ever hits the UK) of searching the streams based on hashtags you frequent. However, these tags/queries are more than a way to navigate the Plus based on your preferences - or as per the three streams I unwittingly created almost 2½ years ago. These clickable queries - because that's the mechanical property of a hastag when you get down to brass tacks - give us an insight into what data Google may be storing about us, too. Say what? As +Mark Traphagen explains in his below article for +Plus Your Business!, in Google-speak, Semantic search is learning the relationships between entities. In other words, the topics that we are endorsed for as authors (or even curators) of content by our peers and followers here on G+ (and beyond with the +1 button), we are also becoming  #KnownFor  by +Google+ (and one would suspect plain old Google) algorithms. This isn't the time or place to open up the whole  #AuthorRank  debate again. However, some people may be more willing than others to interpret the depth of associations between hashtags, what we're known for and the combined accumulation towards our Knowledge Graph presence. What does this mean, then? Authorship is alive and well, despite the cull at the end of last year. Not only are authors granted such status based on the quality of their content, but social signals also play a large part in vouching for their authority in specific niches. I have a theory that there's an element of volume, breadth and time-span involved in Authorship, too, but I need to do more work on that to prove it.  Especially as some authors appear in SERPs with very few G+ followers. Again, that's for another day. };¬\ That doesn't change the fact that:     • our insight into/authoring of content;     • being associated with its topics/hastags;     • and the garnering of  #SocialProof  for that acumen are being linked to hashtags to make the stream look pretty with blue links. Neither are those tags there for navigation alone. Think about it: how much juice does a link with appropriate anchor text pass to your site on the Web at large? Especially from authority domains? Doesn't a hashtag do a similar job here on Social Media? Especially if one of your niche's influencers +1 or » gasp! « share your content? Okay - I've waffled for far too long; Mark has much more to say on the topic and far more eloquently. So here he is » ooh - a p.s. - in SEO circles to which I've been privy, there's a suspicion that over-optimisation of hastags will be treated the same way that keyword stuffing has been slapped by Google on web-pages far and wide. That, in itself, may be another pointer to the realisation of how much Power is in the simple hashtag. You have been warned. Have a nice day. ☺ http://click-to-read-mo.re/p/60Eb

How to build your online authority using +Google+ as base camp The reasons to share this post are many. First, there's the awesome +SlideShare deck created by +Mark Traphagen (h/t, buddy) in his +Virante Search Marketing days following last year's +Search Marketing Expo (SMX). Secondly, as +Amanda Carter alludes, this is evergreen content. Amanda's re-sharing the SlideDeck today as we approach its first birthday. The message:  #GooglePlus  is not only about your following on the platform, but also how, through  #SemanticSearch , activity here will enhance your presence in a post-Hummingbird world. For us Plussers invested in Search, we know that. But we have to remember that there are many, many people for whom this topic is brand-spanking new. But all of this aside, there's a third point of note that resonates deeply here from one of last month's hot topics that's not so obvious: Why Brands Mustn't Fear Assigning Authorship Internally Over the last 2½ year's, Mark has set the bar when it comes to reporting on Google #AuthorShip  and #AuthorRank . For most of that time, Mark was Director of  Digital Outreach at Virante. As he was when he created this SlideDeck. Whilst the plaudits deservedly remain with Mark for creating the content, exemplified by Amanda's foreword below, Virante also wins. Twice. Firstly, more exposure: virante.org appears on almost every page of the Deck. Secondly, and perhaps more important for #SERPs , as this Deck will no doubt be shared more than the 5 times at present, there'll be a whole host of new social signals going back to the Virante blog via Mark's Slideshare profile. This is a very real issue +John Britsios and I were only having this conversation with a client last night, about me claiming authorship for some of the content that I currently ghost write. The client was hesitant, to say the least. Not only about "revealing his sources", but also what would happen should we ever part company. This here is a prime example of what would happen. Yes, the notoriety may remain with me should I move on to pastures new. But the benefits of my authority would remain with the sites upon which I'd authored content indefinitely. Sometimes, the serendipity algorithm at work here on Google+ takes my breath away… …what are your thoughts on owned content? There are obviously two standpoints (at least). Here's my curation of the ownership debate from last month (19th Feb), including Mark's extensive post on +Moz: http://goo.gl/VqI0xv ▼ Reshared Post From Amanda Carter ▼ Building a Powerful Google+ Network This was really informative.  A slideshow by +Mark Traphagen  illustrating how to make Google+ work for you.  Most helpful (and entertaining)  Google+ resource I've viewed this week. http://click-to-read-mo.re/p/5UCQ

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