#auspicious sa

Nowadays, customer's requirement for characteristic of the products promote constantly, improve constantly too as to advanced demand of MCU. For example, the algorithm that MCU controls will become more complicated. Meanwhile more high execution efficiency, more memory capacity, more quick running speed,etc. is being paid attention to too. And auspicious Sa's one-chip computer embeded with enhanced SH-2A kernel meets these demands from all respects exactly.

NEC electron and auspicious Sa are the operation declining trend of torsion, thinking hard and saving the countermeasure of one of the fort constantly. NEC electron already before warned, last fiscal year may present round net loss for 65 billion days; Auspicious Sa estimates too it may be large to for fiscal year to lose 206 billion Japanese yen.

Recently, " auspicious Sa is apt to lead to the training base leisurely " Scientific and technological capital unveil, establish formally in Shanghai, auspicious Sa easy and leisurely open to cooperate in setting up by the intersection of Corporation and auspicious science and technology and huge put through electronics Co., Ltd. of Shanghai Sa together, both sides train the undertaking to further popularize the embedded software at home hand in hand once again. This change of address aims at offering the more high-quality training environment to student, the training course is also expanded on the original foundation at the same time, put out the embedded training course for a long time for the first time. The establishment of the training base receives paying close attention to and energetical support of Shanghai information committee, Shanghai science and technology Commission, Huangpu district science and technology Commission. The semi-conductive industry of Shanghai in recent years, information household electric industry, IT industry of communication and car field grows vigorously, the gap of embedded software development talents is very big, need the training organization that suitable market demand can offer embedded software development talents for market urgently. The establishment of this training base aims at offering high-level, high-quality development talents for embedded software development in Shanghai field, and infromation household appliances which drive Shanghai, the development of IT industry of communication car electron,etc. plays a role in promoting and promoting. Shanghai information committee and relevant leaders of Shanghai science and technology Commission have attended the unveiling ceremony of the base and administrated high appraisal to the establishment of the base. Auspicious semi-conductive management Sa ' China) Little the intersection of storehouse and section, Chairman of limited company, give birth to gentleman, give a lecture at meeting, introduce auspicious the intersection of science and technology and in China semi-conductive development of business Sa, and enterprises, to the demand for the embedded software, and the establishment of the training base is sent in the great expectations. Began the business of cooperating with huge open electron to launch the embedded software to train of auspicious Sa's science and technology together since last October. Offer course and involve embedded language C of the microprocessor, embedded operating system, embedded software development tactics, embedded software development procedure, embedded software development actual combat case,etc., and to to the embedded development demand expanded day by day in the software development of day at present, especially open it to the day embedded software engineer's class. Relieve enterprise, recruit pressure on one hand, on the other hand, make multipair individual that field these interested in can throw oneself into this field too. It is apt since the establishment of the training center of open embedded software one years ago leisurely that auspicious Sa's science and technology cooperates with huge open electron, train more than 150 social students, offer more than 100 persons of enterprise's internal training for many day -invested enterprises. Students come from a dozen domestic provinces, cities and autonomous regions, involve infromation household appliances, industrial control, each field such as communication system, car electron, car navigating, medical equipment, instrument, and university, because of training content system, speciality, so the favorably noticing unanimously of students and enterprises. And this completion and unveiling from new training base of mutual cooperation, since to the summary and definite working in the past year, also the future developments of future work. Cooperating will further expand training scale in the future, will push talent's training of the embedded software development of Shanghai to a more high level. Hold at the same time November 16 have the intersection of student and recommendation and enterprise can recruit, prove, many enterprises in Japan making a special trip from Japan joined and recruited, and day -invested enterprise and our country vs. day software development enterprise in China. Participate the meeting enterprise graduate student give unanimous favorable comment, plan, graduate student decided at the higher level but not officially announced to employ enterprise all already while being batch planning. Many personnel managers recruiting enterprises show: Develop the embedded system at home, it is that talents are rare that maximum restricts the factor, this relates to speicality offered of the university, the software education of the university of our country generally take application software as the core, seldom involve course of the embedded software. So it is very difficult to recruit the actual combat type talents investing embedded software development immediately. Establishment and talent training channel of this training base, can offer a channel which very good talents transport to them. The cooperative prospect is very extensive.

A few days ago, global semi-conductive giant auspicious Sa's science and technology was announced in Shenzhen, held the grand " auspicious Sa's forum 2008 " through the three places of Beijing, Shenzhen, Shanghai The activity, use various forms such as the seminar, exhibiting, demonstrating and personally experiencing,etc., auspicious Sa new product and solution will be pushed to the Chinese market most. It is reported auspicious science and technology Sa cellular telephone, car and consume electron world-leading the intersection of semiconductor and systematic the intersection of solution and supplier one of under field, also the global and first MCU (single chip level microcomputer) Supplier. On the forum of Shenzhen held a few days ago, auspicious Sa put out newest MCU kernel - " RX " to Chinese market Series of products, and put out " SH-2A " facing advanced market of China Central MCU.

According to Reuter (Reuters) The report, Japanese semi-conductive owner will produce the manufacture process epiboly to the person who takes the place of industry silently in depressed cases, point out Sony draft transfer to Taiwan Semiconductor Manufacturing Co. take the place of Engineer chip, LCD TV of high picture quality, according to the intersection of industry and personage, wash electric (Oki)s With the electrical machinery of Sanyo (Sanyo Electric) Also generate and charter and for the jointly signed circular telegram to take the place of workers chip fabrication. Auspicious Sa (Renesas) With NEC electron (NEC Electronics) Speak the open their tactics for producing epiboly and transfer with concealing anything, it is reported, auspicious Sa plans to drive LCD TV IC, transferred to strength to take the place of workers brilliantly. The investment institution BNP Paribas analyst represents, with the semi-conductive owner's looks of American-European first line relatively, there are getting getting larger more enough on economic scale of Japanese semiconductor chips logic owner,but with after process for preparing gradual progress, jumbo size wafers advanced popularize, it needs fund of hundreds of millions of dollars easily to build a Tower 12 of factories, this question lets the trader quite has a headache on day. In fact, the investment institution KGI Securities analyst represents too, a lot of semi-conductive owners in Japan are assessing the epiboly feasibility at present, believe among 2008~2009 years, it is extremely tall that the Japanese trader will produce the manufacture process epiboly for the possibility of a person who takes the place of industry of wafers. The report is pointed out, though the most logic chip owners of Japanese semiconductor, and unexposed to show tactics of epiboly transfer, NEC electronic president that still loses at present hits the beautiful hero (Toshio Nakajima) of island State outright, show packet mode beyond company this consider, deal with customer, control a large number of orders of IC to LCD, since there are spaces of this market, NEC electron has no reason to give up expanding the chance that the city takes, the key is how about on the premise of not increasing the capital expenditure, still can expand city, account for. However, this does not show the association of dealers gives up its vertical integral commercial mode at this point on day. The investment institution Macquarie Securities analyst points out, design and manufacture has complementary characteristics, especially suitable for trader's on day purpose customized elastic demand, in this case, if the owner leaves and designs the part, choose to make epibolies and but may lose the space that this kind of elasticity adjusts. However, anyway, under the increasingly high situation of investment amount of the fabrication facilities, unless Japan semi-conductive owner can joint-venture,to build is latest together process for preparing wafer factory, otherwise, on the premise of lowering costs, will produce epibolies partly as much as possible, it is that a trend hastens to intimidate.

Auspicious the Sa 's (RenesasTechnologyCorp.) Released and publish recently science and technology environment and report Sa in 2005 ' English edition) >>News. This report has summarized the enviromental protection that this company carries on in 2004 fiscal years and moved about, achievement including reducing the plan that the PFC gas *1 discharges, realizing no emission *2 in all 26 goal places, and the environment assessment activity that and resources consume to reducing the energy related to products. This report has also enumerated this company and made the goal in 2005 fiscal years. Need to consume a large number of energies and water sources in the course of making Medical semiconductor device, use a variety of chemistries at the same time. So the most important thing is to consider what kind of influence is brought to environment. Since auspicious Sa's science and technology is set up, have been paying much attention to its enviromental protection question for producing running and products all the time. These activities have got the push of the basic environmental idea of this company: "Auspicious Sa's science and technology will offer the persistent assurance and comfortable, will help people to realize one's own dream, insist and promote enviromental protection in all our business activities and employees' behaviors. " Especially, auspicious Sa promises production in the area of all business runs the respect establishes " environment protection type factory " positively hard ,Including the subsidiary company related to making. Efforts the energy conservation, reduce the intersection of PFC and gas on including positive ' Greenhouse gases) Discharge,and realize wastes no emission. The chance of making use of this report to be issued, the environment of this company CSR banking department and general manager ShigeoOtaka of strategic plan office of the security have made the following comments: " since since the on set up 2003 auspicious science and technology Sa, we regard enviromental protection as most important the intersection of CSR and (community responsibility of Company) ,And work hard in order to reduce our impact on environment of operation. I see very cheerfully, the second environmental report of ours has been published now. I think, enviromental protection is becoming increasingly important. For example, since *4 came into force from Kyoto Protocol in February of this year, prevented the policy of the global warming from already turning into the mandatory one. In the future, auspicious Sa's science and technology will continue carrying on untiring efforts in this respect, is devoted to protecting the global environment. " Auspicious Sa has already started one that aim at increasing the products battle array of degree of environmental friendship of the company too " The environment protection type products " Plan. The efforts include developing the unleaded products, in order to meet the RoHS standard *3 requirement; Control the green of the chemistry included in the goods in process more to authorize; And the products environment assessment that appraised to the influence bearing the respect at the development phase of the products in the environment. Auspicious Sa's plan, by December of 2005, except that the terminal user that RoHS such as car products etc. has not restrained from employs, all products will realize 100% unleadedly. Meanwhile, this company also started a environmental quality control system, it will include the inspection of the chemistry content of the import and export goods. Auspicious Sa is practising with environmental accountants and forms audited too " The management of environment protection type " . The efforts will popularize and thorough execution in operation of the whole company.

Auspicious Sa's science and technology has introduced 32bit microcontroller " AE56U " ,Mainly used in USB control device IC card facing USB Token. In order to improve the safety, has allocated DES (data encryption standard) of standing Processor and power residue arithmetic processing unit encrypted. RSA that can carry on 2048bit encrypts and deals with. Allocate the control device which supports USB2.0. There are EEPROM of 72KB, MaskROM of 224KB and RAM of 8KB in the memorizer. CPU kernel adopts " AE-5 " of this company . Operating frequency is 12MHz, the voltage range of job is from +3.0V to +5.0V. Allocate DMA (Direct Memory Access) Control device. AE56U accords with USB interface specification " ETSI TS 102 600 V7.0.0 " of the IC card ,Can correspond to shape and international standard " ISO 7816 " of the IC card of the non-contact type ClassA(5V) And ClassB(3V) . AE56U will supply samples from June of 2008. Supply in the form of wafer, the price of each brilliant round sample is 300 Japanese yen. Plan to have simulator " E6000H " of the whole specification .

The auspicious the Sa 's announces today, its new design company, lie in French Wren's Renesas Design France S.A.S, the commerce operates at the beginning, in order to strengthen the development ability used for systematic platform of 3G cellular telephone. This new company is devoted to development and design of base band LSI that the cellular telephone uses. Auspicious Sa's science and technology estimates, the 3G mobile will account for 50% of the market of whole mobile phone by 2010, advanced function and complexity of the 3G mobile will be improving constantly, the life cycle of the products is shorter and shorter at the same time, the kinds of the products are more and more diversified. So, development work capacity and time pressure which manufacturer and software developer of the cellular telephone face, becoming the severe problem. For deal with the question, the intersection of operation and from offer device to lay particular emphasis on the intersection of system and platform only mode their auspicious science and technology Sa, including basic system technology and software. Since the establishment of company, auspicious Sa's science and technology has been offering the system LSI for cellular telephone all the time. In SH-Mobile * product series, auspicious Sa's scientific and technological development, making and selling and employing the processor, can connect with any base band LSI. The ability offering systematic platform is a fundamental point of meeting the requirement of future market. So auspicious science and technology Sa determine to establish the new design company in order to satisfy these and need. Auspicious Sa's plan of science and technology cooperates with mobile phone set manufacturer in the development system platform, and fully utilize ability of the new design company. For example, and NTT Docomo, Inc. cooperative one piece base band LSI, would finish in the first half of 2006. The staff of the new company come from the platform division of MELCO Mobile Communications Europe S.A., this is a cellular telephone developing company of Mitsubishi Electric. In this way, can make the new company start fast as much as possible, and operate. Through increasing base banding LSI to it in SH-Mobile and RF product series that the company is spoken highly of, the establishment of the new constituent company will strengthen auspicious Sa's science and technology to offer the ability of the overall solution, in order to meet demands of market. Corporate name: Renesas Design France S.A.S Place: French Wren Capital volume: 3 million euro ( Auspicious Sa's scientific and technological individual proprietorship) Business scope: Develop the base band LSI technology for the cellular telephone The date of establishment: March 1, 2005 Note: SH-Mobile (SuperH moves and employs the processor) : The specialized multimedia application processor of auspicious Sa's scientific and technological development, connect with base band LSI, offer audio frequency, video and other functions. SuperH is a trade mark of the auspicious the Sa 's. www.renesas.com