BEST AUGMENTED REALITY IN INDIA
Augmented reality technology is the future of information-rich interaction between brand and customers. Xenium-digital is a leading and innovative company that offers a full range of robust augmented reality development to help brands lead the market.
Application-based AR technology takes the virtual experience to the next level by providing more interactive elements within the application. Users can interact with the objects present in the application and thus improve overall engagement.
Application-based AR provides a high-fidelity experience, as augmented reality applications can take advantage of the smartphone or tablet's GPU to display images with much more precision. Application-based AR applications are of two types:
In a tag-based application, the AR software needs a tag that identifies the camera and displays the information about the real object. The marketplace can be a QR code or a custom design. The bookmark-based application is widely used because it can be designed, developed and modified faster.
Marker less AR development does not require markings for a camera to project virtual images, and you can easily move the virtual projection. These AR applications are ideal for custom requirements that do not need to be anchored to actual objects.
Allaro Homes teamed up with Xenium Digital to create its first AR app that allows the user to view some of the company's latest custom projects in 3D or AR VR mobile apps. Allaro Homes, the premier custom home builder in Cairns and Townsville for over 30 years, wanted the user to be able to visualize their new homes coming to life with Allaro 3D using the latest augmented reality processes.
The Allaro 3D application, powered by Buzinga , allows the user to take his first virtual steps in the house of his dreams, just like in real 3D movies. This application also allows them to share this experience with family and friends on different platforms, increasing their involvement with Allaro Homes. To enjoy this 3D experience, the user just has to launch the app, point the camera at the back of the Allaro brochure to see a model of a beautiful Allaro house in 3D jump off the page . Then slide the screen to remove the roof and view the interior plan in detail. Swipe again to see additional Allaro homes.
What defines AR & how augmented reality works?
AR technology adds digital details to our physical world. This platform adds layers of information to any real-world physical object by projecting digital graphics on it. Unlike virtual reality, it does not constitute an entirely different ecosystem, but it makes the existing physical object more interactive and informative.
Basically, it superimposes computer-generated graphics over any object, so it looks like a live projection. You must have played numerous smartphone games in which you open your smartphone camera to interact with projected animated characters; all these amazing applications are based on augmented reality.
Another interesting example is the 3d navigation maps. Many smartphones nowadays come with a cool 3d navigation AR app system, which let you project the navigation using a smartphone’s camera. All you need to do is to launch the 3d navigation application, enter the destination, and the path will be displayed in a 3d & interactive digital way which looks pretty realistic and interesting.
To understand the whole concept, first, let’s have a look at what are the main components which perform the whole process. There are mainly three components, which are:
The core components of any AR-based tool are the processor, sensors, input devices, and mainly the display. The display could be a smartphone, handheld device, smart glasses, or the head-mounted displays(HMD). The input devices are either cameras or webcams. Sensors included gyroscope and accelerometer. Mobile devices have all the required specification to run an AR application.
Special pieces of software like D’Fusion are integrated into the AR-based applications. The overlapping of digital projection over a real-life object is possible by leveraging using 3D software. These array of software are available for computers, and the smartphone app already comes with all the default package.
Cloud servers or a dedicated hosting platform is required to render and store the data. As per the request obtained from AR source, virtual images and projections are downloaded from the web or cloud server and shown via a smartphone. As the data generated in the process can be large, using a hosted service or cloud is preferred.
The complete AR process comprises of majorly four steps. Let’s have a sneak peek into the AR process and understand what are the key checkpoints:
The very first thing which comes in the process is the core concept of the application. What are the main functionalities of the application, how the application will look, and how the user will interact with the interface are decided in this phase? 3d prototypes and blueprints are prepared based on the idea which will be used in the designing phase.
By leveraging the 2d blueprints and 3d prototypes as a reference, the engineer can design the complete flow of the application. The application screens, colour combinations, animation effects are implemented in this step. Once this step is complete, it gives a pretty clear idea of the app’s functionalities.
Once the complete design is ready, it’s time for integrating the whole concept into an AR app. The development phase of the app begins here, and the functionalities are integrated into the AR application. This process gives a powerful backend to the beautiful frontend of the app.
