#audience analytics

Independent film is broken. Not creatively or artistically, but structurally. The stories are as strong as ever. The talent pool is massive. The hunger is real. Yet filmmakers are stuck in an outdated system—one that offers little transparency, fewer resources, and even fewer paths to sustainable careers. Here’s the truth: if you want to build a lasting film career today, you’re supposed to beg…

If you want to sell your film to a streaming platform, there’s one thing you need more than anything else: an audience. Forget the pretty cinematography, forget the big-name cast, and forget the awards. Streaming platforms don’t care about those things unless they come with the all-important audience. But here’s the kicker: most filmmakers are too focused on the wrong things. They’re not thinking…

Gone are the days when film sponsorship was just about slapping a logo on a poster or giving a product a cameo. In today’s media landscape, brands want more than visibility—they want verifiable value. And that means filmmakers need to treat sponsorship like a performance-driven investment, not a favor or vanity play. The key to attracting sponsors—and keeping them—is using real data to forecast,…

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European Streaming Hitting Records Too, Thanks to Netflix, Amazon

Stop me if you’ve heard this before: streaming services had a record 2020 in the pandemic, led by viewership on SVOD stalwarts Netflix and Amazon. Except these newest records were set in Europe’s fractured and complex markets, according to a study released this week by the European Audiovisual Observatory, a media think tank. In Europe’s case, 2020 revenues for all flavors of online video jumped…