#athleticstore

The Ratings Game: Dick’s Sporting Goods following Best Buy’s ‘playbook’ after athletic-store bankruptcies

One by one, athletic retailers have fallen to bankruptcy, but Dick’s Sporting Goods Inc. is surviving and thriving.

Wells Fargo analysts chalk it up to the “Best Buy Playbook,” the steps that the consumer electronics giant took to get its mojo back through the “Renew Blue” strategy, unveiled in late 2012. Some of those steps include an enhanced digital business, improving the in-store experience…