#athinking

Brand Design Guide

Public Research

After i researched into the brief, and some key points i found the statistic about london saying;

“Less than 5% of adults participate in 30 minutes of physical activity each day”

I then went further into this, and interview Londoners within the age of 17 to 25 year olds, why they don't exercise. I also asked why they do, as things that work should be implemented in the ideas.

FINAL  SCAMPING

After my original brain storm and scamping sessions, I analysed the ideas. I created a shortlist with four different ideas, these were then re drawn on a Lightbox and researched to add context.

I then made a presentation and then found another tutor to go through my final shortlist of ideas. This then created a new idea, as I merged ideas together.

Introducing the Golden 30 campaign.

The idea generation is a long process, but it’s where the idea comes from. I am learning to shorten the idea  process. Comparing now how long it took me in first and second year to finalise my idea, its amazing. I can now finish this process and visualise an idea for presentation standard, in under 3 to 4 days (9 to 5). I admit this project took me a bit longer, as I had a real creative block. I have learned techniques in this project, that can overcome a blank mind. And I have proven, even though you think you cant think of anything else, you can always do it. A great way around this for me, is getting focus groups to talk to me about ideas in their head on my brief. A fresh new pair of eyes.

Adidas Research

As the brief is hosted my adidas and it will be one of their services. I need to get a full understanding of all of adidas. And I can gladly say there is a lot too adidas. They range from every sport, fashion icons, everyday clothing and footwear, recyclable products & charity. Im sure I missed a few out. But what all wraps around all these sections, is that each one ‘strives for greatness”. That is how i would summarised adidas, they want everyone to be the best they can be.

Breakdown of brief

This is just one part of my Adidas, I broke down as it’s and open brief. I wanted to find exactly what they are looking for, so I could design something that answers the brief to its fullest potential. From this brief I picked out the key points of;

Make sure you use the power of sport

Resolve city issues

For 17 to 25 year olds

For major cities including London

The object: