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đ¨ Ashes of Creation, one of the most anticipated MMORPGs, is facing a shutdown after a turbulent week at Intrepid Studios. With Steven Sharif stepping down and mass layoffs, the future of the game is uncertain. A heartbreaking turn for fans and developers. đ˘
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Best Ranger Build in Ashes of Creation
AshesofCreation #GamingGuide #GameTips Explore the immersive world of Ashes of Creation, a groundbreaking MMORPG that redefines player-driven experiences and dynamic storytelling.Â
Explore the immersive world of Ashes of Creation, a groundbreaking MMORPG that redefines player-driven experiences and dynamic storytelling.
CĂłmo vincular una cuenta de Intrepid a Steam en Ashes of Creation
AshesofCreation #Videojuegos ÂĄConecta tu cuenta de Intrepid a Steam y obtĂŠn Ashes of Creation! Sigue nuestra sencilla guĂa para vincular cuentas y disfrutar de un ac
ÂĄConecta tu cuenta de Intrepid a Steam y obtĂŠn Ashes of Creation! Sigue nuestra sencilla guĂa para vincular cuentas y disfru
How to Find Treasure in Ashes of Creation
AshesofCreation #GamingGuide #GameTips hidden treasures in Ashes of Creation! Explore key locations to uncover valuable loot and secrets in this immersive MMORPG.
hidden treasures in Ashes of Creation! Explore key locations to uncover valuable loot and secrets in this immersive MMORPG.
Ads Before Product? What Is Intrepid Thinking?
Every time I think I am free of Ashes of Creation, I get pulled back in. Happy birthday to me, I guess, because Karthos, a long-time community member, redeemed 50,000 Paradox Points and requested this viewerâs choice segment:
âIâd like to see you make a video on Ashes of Creation doing marketing for their upcoming Alpha.â
To do that, we need to take a quick look at the most recent livestream.
âThis is also something that we get to use to litmus test some of these systems, not within the, you know, I don't want to call it necessarily, um, not within the core golden cohort, right? You guys who are on this stream right now, the 2,500 people who are watching the, you know, 50, 60, 70,000 people who will watch this, uh, Twitch recording and, or live stream on YouTube. You're a very core audience. You are very invested. You like this game, you are sold on kind of what we're trying to achieve. Otherwise you wouldn't be here right now.â
The Numbers Donât Add Up
On paper, that sounds reasonable. In practice, Intrepidâs community engagement has been trending downward. According to TwitchTracker, the last time they broke 5,000 concurrent viewers on Twitch was December 20, 2024. Their YouTube recap views havenât hit 50,000 since before that December update. Most livestream recaps since then have been in the low 40,000s, peaking at 43,000 in July 2025.
The more worrying number is participation. Two live servers exist today: Lotharia and Shol. Steven has previously said one server capped at 8,100 players, meaning a total of 16,200 possible testers. Against the 130,000 claimed Alpha 2 testers, thatâs less than 12.5% of the base engaged at any one time.
Marketing or Advertising?
Steven framed the livestream discussion around âmarketing,â but Margaret immediately followed up with talk about an advertising buy. Those are not the same thing. Marketing is strategy, messaging, and positioning. Advertising is paid placement.
If Intrepidâs solution is to buy testers, thatâs questionable at best. You spent nine years cultivating an audience that now largely skips your livestreams and recaps. Instead of addressing retention, the plan is to spend money to acquire more testers?
If the goal truly is âfresh perspectives,â thereâs a cheaper option: give away Alpha keys. That gets you new voices without burning money on ads.
The Community Pulse
Look at the Reddit feedback. The thread discussing advertising Alpha 2 pulled 92 comments and 37 upvotes. Intrepidâs own post of their livestream managed just 13 upvotes and 6 comments. That is a picture of community fatigue.
Intrepid has also insisted for years that they havenât âdone marketingâ or, when pressed, that they havenât done paid marketing. Any pushback gets waved off as âsemantics.â Words only seem to matter when they serve the narrative of the moment.
The Jahlon Bottom Line
You donât have a product yet, so any advertising is wasted dollars. With your abysmal retention rate of players who already paid $100 to $500 for test packages, youâre not holding onto the audience you built. Youâve always said âit will be ready when itâs ready.â In the meantime, you already have email lists, forums, a content creator program, monthly livestreams, daily tweets, and a subreddit. You have more than enough channels to reach your community, yet most of them go underutilized.
My opinion is that this push smells like money problems. Advertising only makes sense when you can spend $1 and pull back $3 to $5. Thatâs not where youâre at. If you go forward with this plan, itâs going to bite Intrepid right on the buttcheek. Sure, you might see a short spike in players, but with a 90-day refund policy, youâll get hammered with chargebacks. After that, the noise wonât be from your livestreams, itâll be from every creator with a camera and microphone making content about how bad the product really is.
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For anyone who did not make the last official livestream for Ashes of Creation some key things about Freeholds have changed
1: you need to be level 50 to get one
2: the are now allotted out on a lotto bidding system to prevent land rushing
3: there are only going to be a few thousand freeholds so you have very low odds of getting one
Over the past few months Iâve become more and more disenfranchised with both Intrepid Studios and their Ashes of Creation project. Even the slight increase in optimism I had last month was overshadowed by the announcement that Intrepid decided to augment certain abilities and not tell anyone that. This month I will say again that I am more optimistic about the direction Ashes of Creation is taking, both because the game is starting to shape up but also because they are listening to community feedback and improving the livestream. The video was 20 minutes long, always on point, and didnât feel like a never ending story. By the time the video segment was done, I was left inspired that where we are now is a better place than where we were before the livestream.
So I have to admit, I am a little more optimistic about Ashes of Creationâs development after this monthâs official livestream. This month they made a ton of little changes that made the livestream just a little bit more reassuring, which is good because listening to the community feedback about the livestreams is a great way to regain some of that lost trust. The biggest one was that Steven did the basic showcase of the abilities with all the cooldowns turn to 0 for a better show and tell, but then he turned it over to one of his developers with the cooldowns set to normal, to show the more complex combos of the mage abilities in a how you expect it to play in Alpha 2 sort of presentation.
