#ascheim

Freeform Celebrates Their Launch at Their Upfront in NYC!

Three months after the successful launch of Freeform, Tom Ascheim, president, Freeform, announced at their Upfront in NYC, the channel’s programming line-up for this summer and on into 2017. According to a recent brand tracker survey*, consumers describe Freeform as “fresh,” “bold,” “innovative,” “modern,” “cool” and “made for me.” Their previous brand attributes of “wholesome,” “family…