Many hardware based companies have made the choice to create software alternatives of their produces, and likewise software companies have tried their hand in the hardware market. The Ableton Push comes to mind when thinking of a software company – and Microsoft comes to mind when thinking of a hardware company that has gone with software. Some might think that they are better off sticking to what they know, but in today’s world where instruments exist on both ends, it might be better to cater to both parties. The type of equipment that sells this argument the best is synthesizer gear. Synths aren’t cheap, and collecting the nerve to buy one is not a small move.
Software synthesizers are a dime a dozen in any app store – but these are never model specific and god knows where they are getting their samples from. But when a company like Moog tries to faithfully replicate one of their expensive models, then you have a real reason to go out of the way and install it. At the very least it will offer you a cheap introduction to powerful synthesizers without having to fake any parts of the system. This also leads to possibility that you might buy the real thing in the future.
http://djmag.com/content/app-review-arturia-imini