Aug 12, 2016
Article-style Stories!
We pioneered the first article-style piece in Expert Voice for Vida Tequila. This scrolling 2-module build uses first-person Expert Voice to talk about Lisa Barlow, Vida Tequila, and the harvest of the agave plant in the highlands of Mexico.
Benefits of article-style pieces:
- Can be done with little to no assets from Client;
- Can be made quickly;
- We can geek out with a deep dive, without feeling like we are reading an advertisement;
- Engaging text in Expert Voice;
- One page scrolling feels natural
Check it out here:
https://www.experticity.com/learn?moduleId=12348&courseId=6999&campaignId=2659#page/2
