#artconnection

The one of the first things that attracted my attention about the brand is its amazing relationship with art. The art is an inherent part of the label and has impact on the whole brand identity.

I called this one Lucille, named after a women who's taught me countless things. A Grandmother by Fate not by blood. Glad I made her feel loved over the years, until her last 🤞🏿

My mood board that defines the aesthetics of the label as feminine with a little twist. The brand takes the inspirations from designer’s life moments, her memories, family, nature, history, and art. It is also inclusive, choosing the models in different shape, age and ethnicity, simultaneously introducing diversity into the brand’s target audience.