App Store Optimization Tips That Actually Work Brought to You by BrandBrew.
If you’ve built an awesome app but no one’s downloading it, you’re not alone. With over 5 million apps across iOS and Android, getting noticed is one of the hardest parts of the journey.
Here at BrandBrew, we help creators and developers cut through the noise. Today, we’re sharing practical app store optimization tips that can boost your visibility, rank higher, and get more downloads without spending a fortune on ads.
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is like SEO, but for apps. It's all about improving your app’s listing so more people find it in app store searches and feel compelled to download it.
Whether you're on the Apple App Store or Google Play, the goal is the same: Be visible. Get discovered. Drive downloads.
7 Must-Know App Store Optimization Tips
1. Make Your App Title Work for You
Your app’s title is prime real estate. Use a clear, keyword-rich name that also includes your brand.
Example: “BrandBrew Habit Tracker Daily Goals & Productivity”
It’s searchable and brandable. Win-win.
2. Nail the Description
Think of this like your app’s elevator pitch. The first few lines should hook the user. After that? Break it down with bullet points, benefits, and keywords naturally placed throughout.
Pro tip: Use bold text or emojis (on Google Play) to make it scannable.
3. Choose the Right Keywords
Keywords = how people find you. Research relevant, high-volume search terms that match your app’s core functions. You can use tools like AppTweak, MobileAction, or KeywordTool.io for ASO suggestions.
Stick to what your users are actually searching for, not just trendy buzzwords.
4. Show Off With Visuals
People judge apps by their cover. Use:
Crisp, attractive app icons
Scroll-stopping screenshots (with text overlays!)
Short preview videos (15–30 seconds)
Your visuals should tell a story without words.
5. Encourage Reviews (the right way)
More = more downloads. Set up polite in-app prompts asking users to leave a review after they’ve had a good experience. Also respond to reviews! It shows you care.
6. Update Frequently
Updating your app tells the algorithm (and users) that you're active and improving. Use every update to:
Fix bugs
Add features
Tweak your ASO elements (like your title, description, or visuals)
7. Go Global with Localization
If your app serves users beyond English-speaking regions, localize your app store listing. Translate your metadata, images, and videos to fit different markets.
You’ll reach more people and convert better, too.
Final Thoughts from BrandBrew
ASO isn’t a one-time thing. It’s something you test, refine, and evolve as your app (and audience) grows.
By applying these app store optimization tips, you can stand out in the crowd without breaking your marketing budget. It’s about being smart, consistent, and user-first.At BrandBrew, we live and breathe app growth strategies. So if you’re ready to go from overlooked to overbooked, we’re here to help.
