#applocalization

Imagine launching your mobile app in a new market only to find users abandoning it after the first tap. Why? Because the interface is clunky, the language feels off, or the payment options don't fit local habits. Skipping localisation can quietly sabotage your global ambitions.

First, let’s talk UX. Users expect an app to feel intuitive—and that means using the right tone, layout, and design for their cultural context. In Germany, for example, users may prefer more formal language and precise menus, while in Brazil, a more relaxed tone might work better. Localisation helps align these details with user expectations.

Second, monetisation relies heavily on localisation. From accepted payment gateways to currency formats and pricing psychology, each market demands tailored solutions. Simply converting currency isn’t enough. Understanding what feels “cheap” or “expensive” in a culture is key to conversions.

Third, app store optimisation (ASO) in local markets increases visibility. Just like SEO for websites, ASO depends on accurate keyword research, localised metadata, and understanding user search behaviour in each language.

Do you often be told that you should get your website localized? Well, whoever told you this, they are right. Because through an official business website, you could gain the recognition, even with the clients outside your country. However, you should come up with an exceptional idea about how to capture the heart of the visitors. This work may need a localization project team, so that your potential clients would find your website faster, since you include their native language for them to understand the contents.

Now, what is localization project management, and its importance to get projects done? Well, it means the process of directing localization campaigns, which also needs the involvement of translation work, converting large batches of content into other languages used across the world (Fairman, 2019). This team of localization should maintain the relationship and ensure efficiency among translators, reviewers, developers, and other stakeholders. The localization should be done in harmony, the cooperation between the translator, project manager, and the designers. 

Localization project team should be aware that some parts that are contained in the website should be localized beside the language. For example, you should consider the time and date on your website. The adjusted time and date will ease the visitors, as they could track as when they visited the website. They could easily track the purchase they have made on the website as well.

Second, the localization project team should be aware and be cautious about the slogan that the web developer made on the website. Sometimes the slogan is made from slang, which means, the linguist should know what the slang means, before he tries to translate it into other languages, or it will confuse the visitors of the website.

Those are the essential things that should be considered carefully by the linguists who are charged to localize the website. This has always been done by Bee Happy Translation Services as one of the leading language service providers. 

If you have any inquiries about language, please do not hesitate to send a message to our email or visit our website!

Bee Happy Translation Services

Do you often be told that you should get your website localized? Well, whoever told you this, they are right. Because through an official business website, you could gain the recognition, even with the clients outside your country. However, you should come up with an exceptional idea about how to capture the heart of the visitors. This work may need a localization project team, so that your potential clients would find your website faster, since you include their native language for them to understand the contents.

Now, what is localization project management, and its importance to get projects done? Well, it means the process of directing localization campaigns, which also needs the involvement of translation work, converting large batches of content into other languages used across the world (Fairman, 2019). This team of localization should maintain the relationship and ensure efficiency among translators, reviewers, developers, and other stakeholders. The localization should be done in harmony, the cooperation between the translator, project manager, and the designers.

Localization project team should be aware that some parts that are contained in the website should be localized beside the language. For example, you should consider the time and date on your website. The adjusted time and date will ease the visitors, as they could track as when they visited the website. They could easily track the purchase they have made on the website as well.

Second, the localization project team should be aware and be cautious about the slogan that the web developer made on the website. Sometimes the slogan is made from slang, which means, the linguist should know what the slang means, before he tries to translate it into other languages, or it will confuse the visitors of the website.

Those are the essential things that should be considered carefully by the linguists who are charged to localize the website. This has always been done by Bee Happy Translation Services as one of the leading language service providers.

If you have any inquiries about language, please do not hesitate to send a message to our email or visit our website!

Bee Happy Translation Services

email : [email protected]

Do you often be told that you should get your website localized? Well, whoever told you this, they are right. Because through an official business website, you could gain the recognition, even with the clients outside your country. However, you should come up with an exceptional idea about how to capture the heart of the visitors. This work may need a localization project team, so that your potential clients would find your website faster, since you include their native language for them to understand the contents.

Now, what is localization project management, and its importance to get projects done? Well, it means the process of directing localization campaigns, which also needs the involvement of translation work, converting large batches of content into other languages used across the world (Fairman, 2019). This team of localization should maintain the relationship and ensure efficiency among translators, reviewers, developers, and other stakeholders. The localization should be done in harmony, the cooperation between the translator, project manager, and the designers.

Localization project team should be aware that some parts that are contained in the website should be localized beside the language. For example, you should consider the time and date on your website. The adjusted time and date will ease the visitors, as they could track as when they visited the website. They could easily track the purchase they have made on the website as well.

Second, the localization project team should be aware and be cautious about the slogan that the web developer made on the website. Sometimes the slogan is made from slang, which means, the linguist should know what the slang means, before he tries to translate it into other languages, or it will confuse the visitors of the website.

Those are the essential things that should be considered carefully by the linguists who are charged to localize the website. This has always been done by Bee Happy Translation Services as one of the leading language service providers.

If you have any inquiries about language, please do not hesitate to send a message to our email or visit our website!

Bee Happy Translation Services

email : [email protected]