#appletext

A big part of what made cohost so different from other social media platforms is that it was the only platform where you had to actually want to be there. Every other platform is basically designed to hold you at gunpoint and force your attention and engagement 24/7. The gun in this situation being mostly fomo - everything is happening so rapidly, there's so much to keep track of, what if you miss something? what if it's something really big and you don't tweet about it within the first 5 minutes of it happening? what if you miss the next Main Character? there's a new one every day and they're forgotten as quickly as they arrive, but a month from now someone's gonna bring it up as a joke and you won't get it and you'll look lame and cringe! you don't want to look Lame and also Cringe, do you?

cohost never felt that way. If you were there, it was because you genuinely wanted to be. The site was designed to ensure that, even. You had to wait about a week after you made an account to ensure you weren't a spam bot before you could post at all. Once you could post, there was no algorithm. None. Nothing was fed into your feed that wasn't directly posted to a tag you follow or a person you follow. If you wanted to see something outside of that, you'd have to do the legwork browsing tags yourself. For budgetary reasons, there was never an app, so you had to either learn to set up a shortcut icon on your phone or else open it manually in a browser. It also logged you out every 30 days as a privacy and security measure. You had to want to jump through all these hoops to use cohost.

And what did you get for doing the effort? Peace. A social media environment that didn't feel like you were constantly stood in the center of Time Square with all the noise and marquees and heckling voices focused directly at you at all times. It didn't try to be a news site, or an advertising platform. No algorithm meant you only got what you actively chose to see, and nothing more. You could say in your head "lemme check cohost real quick", and you could be up-to-date on your timeline in under 5 minutes. It was a place you would willingly go to check in on friends or look at cool art or play around with html like it was 2004 again, not get sucked into for hours doom scrolling. Because there was no algorithm, no push for engagement, no numbers that publicly went up, no one was competing for attention or clout. No one I ever met on cohost was immediately antagonistic, or rude, or trying to dunk someone. People were chill, FRIENDLY even, in a way I have never seen on twitter or tumblr even back in "the good ol days". The adversarial, cliquey, petty nonsense we all expect from social media was almost entirely absent. It was peaceful, quiet. It was the only social media platform I've used to not give me anxiety, or a migraine.

So of course it fell apart. We live in a world where things require money to simply exist, and cohost was designed basically not to make any by virtue of having virtues. It refused to advertise, sell user data in any way, open a weird shop where you can put microscopic pngs next to your name, or force people's worst impulses in order to keep them on the site for as long as possible. It ran off merch purchases and cohost plus, which was meant to give you premium features but never got the chance to do much more than upping your file size limit on uploads. It was essentially a $5 a month donation. It wasn't enough, clearly.

So now it's going, but I don't really think saying it "failed" is right. If anything, it's made it clear what a failure the rest of the social media ecosystem is. Usually when a platform is dying, or looks to be dying (in the case of twitter, or tumblr post 2018), people immediately make plans to jump ship to a new one. But upon hearing that cohost was shutting down, my reaction, as well as that of a pretty large portion of the user base, was that we'd rather spend time on other things. Cohost was so different an atmosphere it seems to have had a healing property on people who used it. It wasn't perfect, moderation was spotty at times due to the limited staff, people had their blind spots and biases they sometimes struggled to work through. But it was better than what we've grown to expect. It made you realize how tiring the rest of the internet has become, and that you don't need to deal with it. You can better spend that time, doing things you enjoy with people you enjoy. Maybe even outside, if you can muster it. You might even meet some cool people out there, wearing cool patches, eulogizing a cool little website, with a funny lil bug shaped like an egg.

i literally just want a game to run at a stable frame rate and be somewhat enjoyable. that is the low bar i have at this point. i am willing to sacrifice seeing every individual pore on my character's Very Realistically Wet skin in order to have something resembling fun that doesn't require dlss as a crutch to get mostly above 40 fps on top of the line hardware. i'm willing to give up perfectly simulated cloud formations and reflections finally on par with the space age technology of Unreal Engine 1 if it means the devs get to see their families for more than 20 minutes a week. please.