One of the more memorable ideas seen at the Camberwell School of Art 2012' Final year degree show. The piece is entitled 'The Wheel Of Doom' by Imogen Reekie and Harry Winteringham. A disruptive guerrilla 'installation' of Apple's infuriating spinning wheel in 3D. The aim of the collaborative project is to explore the relationship of digital and technological frustration. Exploring a rage of behaviours and emotions from annoyance, anger, to waiting and slow progress. The 3D wheel is designed to emulate this in the real world, using one of the most recognizable symbols synonymous with this sort of interaction.
The results were hilariously captured on a number of video's and uploaded to a specially created YouTube channel ItsLoadingTV. Here's a video montage of various clips of the making of the series.
