#appdevplatform

Mobile Application Development Platform Market Overview

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The rising use of mobile devices by the organizations, growing adoption of bring your own device (BYOD) trend and adoption of cloud technology drive the mobile application development platform market. In addition, the need of automation in mobile application development and favorable government initiatives for digitalization in emerging countries are analyzed to drive the market in the forecast period 2020–2025.

Mobile Application Development Platform Market Report Coverage

The report: “Mobile Application Development Platform Market” — Forecast (2020–2025)”, by IndustryARC covers an in-depth analysis of the following segments of the Mobile Application Development Platform market

By Deployment Model: On-Premises, Cloud

By Devices: Smart Watch and Bands, Mobile Phones, Tablets, e-readers, others

By Operating System Users: IOS, Android, Windows, others

By Organization Size: Small & Medium-Sized businesses, Large Enterprises

By Industry Vertical: BFSI, Healthcare, Retail, Transportation and Logistics, Media and Entertainment, Telecom and IT, Construction, Education, Manufacturing, Others

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By Geography: North America (U.S, Canada, Mexico), South America(Brazil, Argentina and others), Europe(Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa)

Key Takeaways

APAC dominated the market by a market share of more than 34.2% in 2019, owing to the escalating need for innovations and favorable government initiatives to catalyze digitalization in this region.

Cloud deployment is growing at a highest CAGR of 24.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment.

Growth of mobile application development platforms in the commercial sector is a key factor contributing to the growth of mobile application development.

Mobile Application Development Platform top 10 companies include Adobe Systems, Inc., IBM Corporation, Kony, Salesforce.Com, SAP SE, Appcelerator, Inc., Backbase, MicroStrategy Inc., Apple, Inc., Intellectsoft LLC, Hewlett Packard Enterprise Company, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Sourcebits, Telerik,Inc., and Microsoft Corporation. among others.

Mobile Application Development Platform Market Segment Analysis — By Deployment Model

Cloud deployment is growing at a highest CAGR of 24.5% in the forecast period owing to its operational flexibility and real-time deployment ease to companies than on-premises deployment. It also offers numerous benefits, including reduced operational costs, simple deployment process, and higher scalability in terms of connected resources. Additionally, the cost-effective cloud-based solutions ease installation when compared to the on-premises solutions. The highest level of data security and reliability offered by the cloud deployment are increasing the share of this deployment in the forecast period. Several companies are providing solutions related to this deployment. For instance, mobile application development platform hosted on SAP HANA Cloud helps users and customers to develop and deploy enterprise mobile applications in a cloud environment without any hassle. Similarly, IBM has developed mobile application development platform with cloud technology. Hence these benefits are analysed to drive the market growth in the forecast period 2020–2025.

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Mobile Application Development Platform Market Segment Analysis — By Organization Size

Small and medium-sized businesses are growing at a highest CAGR of 25.5% in the forecast period. App development for SMBs is on the rise as a business with a mobile app provides a lot of rapidity and convenience for its customers. Moreover, Mobile apps will play a pivotal role in maintaining loyalty of customers. In addition, managing customer loyalty is very necessary for the SMBs as they will be crucial in forming the initial base for them. Enterprise Mobile Application Development has gained attention with the increase in Small Medium Enterprises building their own native Mobile App Development. In addition, several companies are driving the Small businesses to invest in app development by campaigns, innovations and so on. In 2019, Appify launched a campaign to get small businesses investing in their mobile presence. Similarly, Major Companies such as IBM, Microsoft and so on investing heavily to attract SMEs to develop applications. Hence these advancements are analyzed to drive the market in the forecast period 2020–2025.

Mobile Application Development Platform Market Segment Analysis — By Geography

APAC dominated the market with a market share of more than 34.2% in 2019, owing to the escalating need for innovations and rising demand for advanced technologies. Moreover, emerging economies like China and India are the largest producers and consumers of cost-effective smartphones. Enterprise mobility in China is a major technology issue for several enterprises. In India, various firms are still reluctant to adopt cloud solutions due to security concerns. Additionally, the increasing affordability of smart devices has led to the proliferation of mobile enterprise development platform in the region, which is likely to drive this regional market in the next few years. Moreover, the favourable government initiatives to catalyze digitalization in the Asia Pacific and the rising number of startups is analysed to drive the demand for the market over the forecast period 2020–2025.

Mobile Application Development Platform Market Drivers

Emergence of Cloud Based Technology

Cloud technology will play a key role in mobile app development. With the upsurge in the usage of multiple mobile devices and wearable tech, app developers will have to focus on the ability to integrate and sync their apps on multiple devices. The cloud approach will enable developers to build their applications that can be accessed on multiple devices with same functions, features and data. In addition, by leveraging cloud technology, mobile app developers have the luxury of simultaneously launching their applications on various platforms, like IOS and Android, since the application will work equally well on both the platforms. In addition, Application developers will be working with a minimized workload, which makes implementation easier and more widespread. Hence these benefits of cloud technology makes the companies to invest in Application development platform in the forecast period 2020–2025.

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Rising adoption of mobile devices in commercial sector is expected to drive the market

Growth of mobile application development platforms in the commercial sector is a key factor contributing to the growth of mobile application development. Commercial business makes use of smart phones that increase productivity, mobility and safety, and enable employees to advance customer service in order to maintain good communication with customers and suppliers. This further enables employees to work efficiently and remotely. Growth in mobile phone adoption in commercial sector also urges the need for mobile applications owing to the rising need of businesses. Therefore, the increasing mobile devices lead to the growth of mobile application development platform market.

Mobile Application Development Platform Market Challenges

Increasing cost and technical difficulties

Although Mobile Application development platform is growing at rapid phase. Increasing cost and technical difficulties in the mobile application development platform is restraining the growth of the market. Mobile application development is a complex process and needs a high level of technical expert to develop the application, even using the mobile application development platform. This technical difficulties in developing the apps are forcing the companies to invest in third party developers. Hence these increased investment and technical difficulties are analyzed to hamper the market growth in the forecast period 2020–2025.

Mobile Application Development Platform Market Landscape

Technology launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the Mobile Application Development Platform market. In 2019, the market of Mobile Application Development Platform industry outlook has been fragmented by several companies. Mobile Application Development Platform top 10 companies include Adobe Systems, Inc., IBM Corporation, Kony, Salesforce.Com, SAP SE, Appcelerator, Inc., Backbase, MicroStrategy Inc., Apple, Inc., Intellectsoft LLC, Hewlett Packard Enterprise Company, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Sourcebits, Telerik,Inc., and Microsoft Corporation, among others.

Acquisitions/Technology Launches

In 2017, IBM Corporation launched MobileFirst Platform Foundation V8.0, which empowers organizations to take a radically simplified approach to building, managing, and updating their mobile apps.