#apollo studios

Sounds of Trauma in war & peace not what you think @LynchFoundation @herezie

The David Lynch Foundation is raising awareness of its programs for war veterans with post traumatic stress disorder, with “Sounds of Trauma”. The “Sounds of Trauma” commercial is designed to help families and friends of returned veterans get a sense of what it’s like to have memories triggered by everyday sounds. Sudden noises, such as balloon pops, can be startling for any of us. But for a…

Dove Inner Thoughts campaign critiques inner dialogue @ogilvy_paris @henrydeczar @apollostudio #PenséeQuiRendBelle

Dove France and Ogilvy & Mather Paris have created launched “Mes Pensées” (“Inner Thoughts”), a film released to coincide with March 8th, International Women’s Day. The film sees women eavesdrop on a conversation in which, without their knowledge, their inner thoughts are replayed out loud to another woman. The realisation of the negative power that these comments have, makes them rethink how…

Dove Love Your Curls campaign encourages women and girls @Dove #LoveYourCurls @Ogilvy_Paris @1oneprod @apollostudio

Dove Hair has launched “Love Your Curls”, an advertising campaign encouraging women to celebrate, love and take pride in their curly hair. The film at the centre of the campaign weaves together stories illustrating the relationship young girls have with their curls. As little girls, many struggle to accept their curls and wish they could change their curly hair to straight. The film reveals that…

War Child @Surrogaid recruits mothers @WarChildCan @sjurisic62 @tuckerred @umpherj all_milhouse @thetweetsofjohn

War Child Canadalaunched a fictional NGO, Surrogaid.org, in association with Mother’s Day this year, to allow mothers to literally feed, comfort and care for children in war-affected areas. What if you could help mother children in war-affected areas? What if you could virtually reach out and literally provide them the warmth of a mother’s hug? Or rock them to sleep from the safety of your couch?…