#antifraudsolution

Ad Fraud Prevention and Traffic Validation solution powered with AI ML based algorithms, set to do real-time monitoring of digital advertising. It successfully counters the rising complexities of ad fraud such as click fraud, impression fraud, automated bot detection, blacklisting capabilities with authenticity and transparency in all digital realms be it an advertiser, network, or marketer. It covers a wide spectrum of digital platforms and more. It offers seamless integration and validate traffic attribution. Prevent wastage of ad spend across web, App and programmatic ad ecosystem, maximizing your ROI with comprehensive ad campaign protection. Also, provide DCB VAS anti-fraud solutions to global telecom players. 

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.

However, the advertiser must also ensure that they are not paying for fraudulent transactions. Most of the attribution platforms claim to provide fraud detection tool which is often bundled with their attribution services.

But the question is whether the fraud detected on mobile attribution platforms is enough?

Though the attribution platforms are providing fraud detection solutions, there is often a gap between the fraud detected and the actual ad fraud.

In this blog, know how attribution platforms miss in detecting the actual fraud and why your brand needs an expert to prevent the consequences of ad fraud.

In this fight between the fraudsters and the digital marketing ecosystem, myths make the advertisers question the ad fraud detection vendors while the fraudsters feed on their money. Here is another myth that is making noise lately.

In this blog, we are busting this myth with some facts which will help you understand the importance of an ad fraud detection software.

What is cooking?

In the digital advertising world, publishers are spreading the word that they are not able to scale an advertiser’s business due to ad fraud detection solutions.

However, the reality is different

Publishers lose a high percentage of their revenue due to ad fraud detection solutions. For instance, if an ad fraud preventive service provider detects 70% of fraud coming from a specific source, then that particular publisher receives a payout on just 30% of the genuine traffic by the advertiser.

mFilterIt Valid8, an Ad fraud solution, and fraud prevention suite provides full-funnel protection to advertising campaigns from invalid traffic on the web & app to enhance ROAS throughout the customer acquisition journey. For Branding Campaigns or Programmatic advertising,  it covers, Frequency Cap Violation and Exclusion lists for Made For Ads (MFA) Sites with integrated brand safety.