#antibeige

"there’s a saying: the bartender is his own best customer. but in design, it tends to be the other way around: when you work for yourself, you often get to know a very demanding client." My wife is in the interior business, owning gallery 'antibeige'. Often I'm just her marketing guy (and she's the client). But when designing our own home, we were both designer and client at the same time. Yes, it can be annoying - but the result was worth it (IMHO). Take a look here, if interested...

And while we're at it - we've already received some great feedback: 1 / femtastics.com:

2 / The Frankfurter Magazine:

3 / Schöner Wohnen Magazine:

For our own design gallery antibeige we developed content about a historic piece of microarchitecture: the BANGA. Developed by italian inventor and designer Carlo Zappa it was part of the "tiny house" trend in the 60's & 70's. We're telling the story about the design process plus there's also the possibility to rent a BANGA on a Berlin rooftop and we offer two BANGAs fully restored in cooperation with scarchitekten, Berlin. Find out more about the story on antibeige.de. #architecture #design #interiordesign #carlozappa

(Disclaimer: antibeige is our own company – so this is a kind of double advertising by not-so-hidden-persuaders.)

Sometimes the content comes all by itself. For example, when you're upset and finally want to get your opinion out. Everyone should hear that this curry sausage is not that tasty, that Deutsche Bahn has once again forgotten a seat reservation (or the whole train) - or that a lot of strangers simply have no taste. Of course, such a statement is also a matter of taste, but that's the beauty of it. Those who, like us, are fed up with white bouclé can read the small article above that we sent out to our customers in our newsletter. And here below would be our alternatives (more on our website https://www.antibeige.de).

Marketing your own business is often more difficult than working for big brands. Especially if your design gallery focuses on the past: antibeige.de is all about midcentury design (up to the 80s).

But interestingly you can learn a lot from design history. For example, how social formalities have changed: In the 19th century, there was no such thing as 'lounging'. What influence rationalization also had on office work. Or about the political background of the Radical Design movement in Italy.

antivirus @antibeige!

Gallery marketing – for our own gallery antibeige in Frankfurt. 'Frankfurt Art Experience 2020’ was the 26th season opening of the Frankfurt Galleries. Besides being a design gallery we decided to present two artists: Florian Borkenhagen and Burkhard Schittny. The “antivirus”-concept helped to put in place all the needed safety measures against COVID-19. And cordoning off our “daily business” with customized tape not only helped to focus on the art – but also gave us a really powerful visual impact.

NEW +++ NEW +++ NEW +++ Out now: @antibeige.de Interview No.04

IS IT ART OR CAN YOU SIT ON IT?

HERE’S TO THE CRAZY ONES…

Launched today:

Manifesto and content for func., vintage furniture gallery in Hamburg. ‘antibeige’ is not a color, but an attitude: for more pop, more punk, more memphis and more what you want. „what we need are a few crazy people, look at what we have reached with the normal ones." (george bernard shaw). So we decided to portray positively crazy people. people who step out of line, who are a bit different, who don't give much thought to what the neighbors think. and whom we’ve got to know as our customers.  Jump to #antibeige 01