Lights! Camera! Active! Professional Filming
Each week Mount Royal Recreation films and edits a promotional video featuring one of its own employees. These short videos are informative highlights of what to expect in the centre the week to come, as well as what is new. For the most part, employees are amateur models; our Marketing and Communications team are responsible for writing scripts, directing flow, and coaching performance to make a successful shoot. When recruited, I originally anticipated configuring my physical environment to compensate for digital space. Given that we link our material with YouTube, I believed it was likely the ‘click here for related content’ would be layered onto the video interface. Regrettably, this was not the case. We did however shoot a few different promotional stills for the ability to write content in vacant space. That was the closest I cam to needing to account for interface in any way, though it was not used in the final product.
