Fit-bit
Post 4: Fit-bit
Strengths:
1. Many different designs
2. Freemium app
3. Easy to use
4. No financial risk
Weaknesses:
1. Value proposition
2. Geographic Segmentation
3. Gaining the trust of new consumers
Opportunities:
1. More customizations
2. Reach older demographics
Threats:
1. Others such as apple are investing in making their won fit bands
2. The other fit bands include more variety in social media fit band apps than Fitbit
3. Technology is moving at a faster pace than Fitbit can keep up with
My Recommendations for management:
1. Recreate their marketing mix to broaden their ideas
2. Figure out more specifically their segmentation
McNew, S. (2015, September 05). FitBit's 7 Competitive Advantages Over Other Brands. Retrieved March 13, 2018, from https://www.fool.com/investing/general/2015/09/05/7-competitive-advantages-fitbit-says-it-has-over-o.aspx
4 Under-Appreciated Netflix Originals That Should Be On Your Watchlist. (2018, March 13). Retrieved March 13, 2018, from https://www.theodysseyonline.com/4-under-appreciated-netflix-originals-that-should-be-on-your-watchlist
