#animated explainer

New Post has been published on https://socialpress2.newonline.help/2021/01/23/zencity-how-to-use-data-to-connect-to-your-community-motion-graphics/

Zencity | How to Use Data to Connect to Your Community | Motion Graphics

Find creative ways to tell your story with https://silueta.co.il/ We produced this unique animation explainer for Zencity, a new technological way for city managers and officials to connect to their community.

► Follow us on Vimeo and subscribe to our YouTube channel – https://www.youtube.com/c/SiluetaCreativeHouse?sub_confirmation=1

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New Post has been published on https://hollywood.newonline.help/2020/12/26/zencity-how-to-use-data-to-connect-to-your-community-motion-graphics/

Zencity | How to Use Data to Connect to Your Community | Motion Graphics

Find creative ways to tell your story with https://silueta.co.il/ We produced this unique animation explainer for Zencity, a new technological way for city managers and officials to connect to their community.

► Follow us on Vimeo and subscribe to our YouTube channel – https://www.youtube.com/c/SiluetaCreativeHouse?sub_confirmation=1

Want to see more marketing videos?

Get your animation video here↙️

An Explainer Video has the power to attract and educate your target audience, generate leads, boost your sales, and build your online presence.

8 Reasons Why Your Business Needs Explainer Video:

Makes your brand standout in the competition.

Grab your audience’s attention in an engaging manner.

Increase traffic to your website and optimize for Search Engines.

Deliver complex concepts in an easy, engaging and simple way.

Boost conversions by 20% on average.

Keep your viewers hooked with an engaging animation.

Explain your business, service, or product attractively.

Animated explainer videos are a great way to get potential customers familiarized with your service/product in less than 90 seconds. Given below are a few key tips for creating a great animated explainer video that drives more sales and describes what your business is all about.

A well-written script

The best way to do that is by getting an outsider to write the script so that you get a fresh perspective on your company. Many creative design agencies make you fill a creative brief before they start working on your animated explainer video. This allows you to think about your business in ways you've never thought before.

Go as short as you can

The shorter the length of the video, the better is the audience retention. This can be difficult because as a business owner you would want to say way too many things but a video needs to be just a basic overview that hooks the audience and pushes them to explore your business.

Simplicity is the key

To have a good animated explainer video focus on the following things.

●      The problem statement- Address the issues your customers are facing (20 seconds)

●      The solution- Product becomes the answer to their issues. (5 seconds)

●      The working- Give an overview of how the product works. (25 seconds)

●      The CTA- Tell people how they can get started with your product. (10 seconds)

Mention the benefits not the characteristics

It is tempting to show off your new product. But what the customers need to know is- how is it going to help them? Instead of telling people about the new model with 1TB of storage, go with telling something like- 'Lots of space for those beach videos with friends.'

Always use a professional voice over artist

All the effort you put in your animated explainer videos will get ruined if you have poor delivery. This is why you need a professional. If you can't get a voice-over artist, there are many sites dedicated to help you find them.

Make an entertaining video

Everyone wants an entertaining video which can happen only if you develop a video that resonates with your audience. A little bit of humour can get your audiences smiling and in turn, it can boost conversion rates.

Use meaningful visuals

The first stage of deciding to make an animated video that both pleases and pursues the audience to buy a product can be difficult. Well, we've made sure that all your questions are answered so that you can make the most persuasive animated video

Identify the market

Before you start putting an animated video together with zero clarity, it is important to identify the market you want to target. This will help you get a grip on your ideas and make them to the point. Get rid of all the marketing excess and go on to present the solutions clearly so that the audience knows what is in store for them. Always offer solutions and not benefits.

A compelling story

Once you're done identifying the market it's time to write a story that's straight to the point. Don't cram details into the story. You'll be able to do that once a potential customer is interested in your product. Never be afraid to use humour. This will help you move away from all the technical and dry animated videos and in no time you will see your engagement levels rise.

Incorporate the right elements

There is a foolproof way to create an animated explainer video.

●     Always start with the hook. This could be a question or a catchy phrase that would make the viewer curious and take an interest.

●     Describe the problem by putting yourself in their shoes and relating to them.

●     Once the problem is outlined speak about the emotions that come after it- whether it's frustration, anger, helplessness.

●     Move on to transition. This is the part where you say that perhaps there's an option that will change their lives for the better.

●     Next, you introduce the solution at hand.

●     Talk about how it works and what it will do.

●     After this, you need to bring emotions and tell them how your solution will actually improve their lives. This will make them feel uplifted and understood.

●     Lastly, never finish without a call to action. Share your website, social media pages so that the audience can get in touch with you.

●     If applicable, end the video with the name of your organization, the logo and tagline to drive the entire video home.

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