As per industry analysis, it is predicted that Android platform is the fastest growing mobile platform nearing to become the pioneer in the mobile market beating rival Apple's iOS.

Benefits of Android Platform The biggest advantage of this platform is its being an open source platform, android developers can go to any level of creativity without any restrictions. Some of the updated functionalities in Android that have earned popularity include Location Based Services. The companies can now get a LBS application on Android which can search the location of the customer using GPS and provide them with the detailed information using cloud based services. This will enable the companies to efficiently handle their businesses and reach most of the locations across the globe using mobile applications.

Trends of Android Platform Android phones have been transformed into credit cards nowadays and it allows people to make purchases through android phone using various payment technologies. Due to latest mobile technologies, e-commerce companies have also extended themselves on the mobile platform. It has made shopping easy and full of fun for the customer i.e., NFC. This has become a big USP for Smartphone.

Coming to Android market, it is going to eclipse the iPad market. It is predicted that by 2016 the sale of Android will overtake the sale of iPad and Apple will lose its tablet to Android. Tablets have all the potential to take over PCs and laptops in future. Android operating system is launching more innovative ideas for android tablets, thus making it more interesting and challenging platform to work on.