#anderz

Helen Anderson

(Photos taken by Helen Anderson and Emily Tyler)

Helen Anderson is a member of the band, Box Of Light, and a beauty YouTuber from the UK. When she isn’t filming main channel videos or editing, she is putting daily vlogs on her second channel, ANDERZ, and playing with her two way-too-cute dogs. Her fiance is also a YouTuber.

Helen is a clear style choice for me because she doesn’t give a damn what people think; she is willing to try new styles and trends – or even set them! She has been such a style icon for me this winter; and even inspired me to get my first faux fur coat!

Check out her main channel for videos about, fashion, beauty and hauls!

Sierra Schultz (Sierra Schultzzie)

Sierra is the epitome of cutesy fashion! She loves to dress fun and try new things, and is always coming up with cheap hacks for Halloween or fancy dress parties.

Her and her fiance also have a channel where they make fun couple videos, but her main channel is all about curvy outfits or bargain fashion hacks. She is based in the USA and is quickly rising as a YouTube fashionista!

I particularly love her curvy body and body confidence videos. They are so inspiring and so fun to watch! It’s really nice to see different body shapes and sizes on YouTube these days.

She is obviously very healthy and happy with her body, and I can’t wait to try out her Curvy Spring Outfit haul ideas!

Check out her channel here! (Photos credited to Sierra Schultz)

Louise Pentland (Sprinkle of Glitter)

Louise needs no introduction: besties with Zoella, a mother of one and and absolute delight to watch.

Originally marketed as Sprinkle of Glitter, Louise has grown up through her twenties and now into her thirties with a loyal following of viewers. She let us in when she got married, had Darcy, got divorced, remodeled her bathroom – we’ve been right there with her.

Louise is a fix of fun and sophistication, and is the perfect icon for the woman in her 20’s who wants to look professional without throwing out the colour.

She is also an advocate for loving the body you have and dressing for you – and no one else! As well as being a beauty goddess on YouTube, she is also a Change Ambassador for the UN’s Sustainable Development Action Campaign (click here to read a full article on SugarScape). 

Louise Pentland is also currently writing her first fiction novel, Wilde Like Me, so if you would like to know a bit more about that, you can subscribe to her newsletter. 

(Photos credited to Louise Pentland)

Who are your style icons for 2017? Let me know in the comments!