#analyzingexistingcampaigns

Neither videos had any animated type I could look at and compare to my finished project. I’m glad I didn’t see either of these campaigns until I had already finished my own project as I think they could have influenced me directly or indirectly in some way when I was conceptualizing. 

This advert was interesting because when I saw it for the first time I didn’t realize it was about the cannabis referendum until they said so. It removes all weed-related imagery and depends more on a variety of kiwi faces narrating why they’re voting yes. Theyre website is also interesting because of the color and type choices are purple unlike the say no to dope ads.

Say No To Dope The Say No To Dope website uses a color palatte similar to mine, which I thought most people would use for anything cannabis related. But they’ve also created this image of an angry CBD gummy bear smoking a joint (which I think is quite clever) that sits next to different slogans. This campaign is also quite effective and also carries several valid arguments on why you should vote no from a health & public safety standpoint. I don’t disagree with the comparison to the tobacco industry! They’re video campaign also focuses on people, using an interview/personal story style. Their campaign uses a lot more dark colors compared to the Yes Campaign video, and has more cannabis related imagery (smoke, joints, buds, etc.) https://youtu.be/UwTdRzvSWCU Neither videos had any animated type I could look at and compare to my finished project. I’m glad I didn’t see either of these campaigns until I had already finished my own project as I think they could have influenced me directly or indirectly in some way when I was conceptualizing. 

This advert was interesting because when I saw it for the first time I didn’t realize it was about the cannabis referendum until they said so. It removes all weed-related imagery and depends more on a variety of kiwi faces narrating why they’re voting yes.  Theyre website is also interesting because of the color and type choices are purple unlike the say no to dope ads.