#analysisactivity1

County of San Diego:

I liked that their page is very personable. It features a lot of pictures of citizens which shows that they want to connect with the community. It provides up to date information on health issues as well like a recent Zika hand spraying notification. The page is very organized so it is easy to navigate. My recommendations for the page are: (1) include the mission or goal of the county to show people that they are there to serve them, (2) possibly make an app to connect with social media and add that to the “About” tab, which can give immediate updates to a person’s phone, (3) include stories from residents to be more personal, (4) the page can utilize the live video feature that has become popular on FaceBook so it can give daily newscasts and livefeeds from events in the city, (5) and showcase some projects that are going on in the city to keep people aware of the progress if they’re interested. The following posts seem to be the ones at the top. They feature things from the military and veterans because the city has a large population that is in the armed forces.

County of San Francisco:

I liked that the page posts a lot about events in the city. It also includes posts about transportation because there are a lot of commuters that use the public transportation system in San Francisco. The recommendations that I would suggest are: (1) provide a link on the “About” tab that talks more about being Cyber Aware, as it is talked about in a few post, (2) since it includes many articles on events, it could have some stories from the people to be even more connected to the community, (3) try to make the page more personable because it seems to lack that diverse San Francisco culture, (4) utilize the live video feature on FaceBook to showcase these events that they are advertising, (5) have some PSAs on health related issues like the San Diego page does. These look like the top posts. They support the baseball team, which I think many people in San Francisco also really enjoy.

Personally, I actually really like the choice of using Helen Mirren because she was quite comical with the point she was getting actors. The way she described someone who drinks and rice was funny to me, and I believe people remember stuff that is funny better. She also goes on to show how many people "thank you' for not driving drunk. Knowing someone is appreciating what you are doing will also help convince people not to drink and drive. This announcement is very funny and very memorable which in my opinion make for a really good job at portraying its message.

I think that the DUI video featuring Helen Mirren is an appropriate choice because everyone would agree that driving drunk is idiotic. She sends the message in blunt manner to be a wake-up call to the audience. However, even though I understand the message, I don’t think it would have effectively impacted me. I’m not a movie person, so I wouldn’t have recognized who she was if I saw it on TV. I think that would be the same for many younger viewers as well. Therefore, I fear that many people would dismiss what she is trying to say because they wouldn’t view her as credible.  

I think the following ad about DUI’s, featuring Helen Mirren, could’ve chosen a better beer rep. I am not sure of the statistics on DUI’s, such as which age group most commonly is arrested for this act, but I assume it is between 20-30. Helen is definitely older, and while people in the 20-30 age group probably know who she is, she is definitely not relatable based on lifestyle and demographics. In my opinion, as a twenty-one year old female, I don’t find this ad to be very credible with Helen Mirren as the subject, and it would’ve been more effective with someone more relatable. (https://youtu.be/DX9JR1A7rf0)

For San Diego

The top post for San Diego, according to Likealyzer are mostly posts that give people things to do, which is similar to that for San Francisco.  People like when they hear about events they can attend in their area that they otherwise might not have known about.  The interesting thing about the San Diego page is that people also seem to be interested in their job postings. This is an interesting thing for the San Diego page to know and could help them decide what to post about. 

This page seems to be more active in general. While having fewer followers, the posts are more frequent and have a higher amount of engagement with the audience.

5 things they are doing well

1. posting frequently

2. posting images

3. posting about timely, important matters when they happen

4. posting a series, which can help build an audience

5. Replying to people who comment on their posts

5 area to improve

1. when they post about an important event, they should cancel (or reschedule) their scheduled post.  Looking at 10/24/16 there are multiple times during the day where two posts when up almost simultaneously.  The time sensitive posts should stay, but they should be aware of what else is there.

2. Not posting the whole series when the do post a series (if there are 10 videos – “Earn the perfect 10 of Preparedness”) I think for 10 days those should be the only posts (1 a day) unless an emergency also comes up

3. Linking to other groups pages to build a network

4. Post information from other sources that are not just countynewscenter.com

5. Figure out when most people engage with the content and time the posts for the most views – this would most likely be later in the day than when they currently post

For San Francisco

The top posts according to Likealyzer were almost all “on tap this weekend.”  Looking at what they do post, this makes sense.  Most of their posts are informational, but the ones about “on tap this weekend,” while still providing information, also give people ideas for fun things to do.  Otherwise, most of the posts are about things to keep you safe or be more practical.  While those facts are things people should know, Facebook probably isn’t the venue for that information – it would be better placed on their own website.  

They also do not post frequently or regularly, making the times the do post even more important.  If they are posting infrequently, I would suggest that what they post be vitally important information.  Right now, it seems like they try to post about once a week because they know they have to post (although in the month of October the posts have gotten more frequent).

5 things they are doing well

1. posting photos

2. tagging other groups in their posts

3. using emojis

4. staying relevant to their San Francisco community

5. keeping their posts short

5 areas to improve

1. providing fun information

2. engaging with their followers

3. posting more frequently

4. giving the information that was in the tweet instead of linking to twitter

5. using hastags that people know (instead of just using hashtags because that is the trendy thing)