Digital marketing has become a highly competitive, dynamic space in the past decade. A content marketing strategy rooted in sound technical SEO foundation, never misses its mark. Our blog on SEO-driven content marketing focusses on what works and strikes a chord with the audience.

Too ‘Content’ed, are we? Let’s introspect!

At the helm of this huge shift in the digital landscape lies ‘Content’. It is the King for a reason. One of the pivotal beams of marketing strategies, content creation bears the burden of attracting organic traffic to your brand! Conversions and leads may follow but what attracts the eyeballs early on is informative, sharp, engaging and high-value content! Your brand’s online presence depends on how insightful your content is. Well-curated blog posts, infographics and a robust social media presence, all manifest the ability to pull customers, eventually driving your business growth for times to come.

Enter SEO-driven Content Marketing!

Once your ‘what-to-market’ takes shape, it is time for the ‘how-to-go-about-it’. SEO and Content Marketing, albeit two individual disciplines, work hand-in-glove to steal organic traffic! Pun intended! This dynamic chemistry needs work from both ends. A content marketing blueprint without SEO groundwork is as futile as having a technically SEO-proof content without a smart marketing strategy. Both will fail to yield results. Always keeping your audience at the core of any exercise, let us try and gauge what each of these means.

What is Search Engine Optimization (SEO)?

A step-by-step strategy that involves curating content and web pages for optimal reach to their desired audience.

Consistently improving your brand visibility and aligning your content with the search queries of your target demographic.

Boosting organic traffic through search engines.

While content is the key element of SEO, the former without the latter is just random, even though well-collated, information thrown in the web space, waiting to be noticed, on its own. Precisely where, SEO experts come into play. They assist search engines in comprehending how to categorize content adequately.

Content Marketing

Simply put, engaging content as a marketing trump card is Content Marketing. One of the chief aspects of digital marketing strategies, a seamless content marketing strategy is a MUST for your business to reach the right audience. To be able to do so, you need to tap the pain points, the preferences and the needs of your target audience. Consistent visibility with SEO-optimized content fosters a long-term relationship and builds trust among your niche clientele. Measuring and refining your performance and making data-driven adjustments helps improve its readability.

Employing SEO and Content Marketing together

Targeting SERPs

Merging SEO techniques with already existing remarkable content not only helps it garner organic traffic, but also ranks it better on Search Engine Results Pages (SERPs). By employing specific, well-researched keywords and by incorporating search queries, enterprises can enhance the chances of their brand being discovered better.

An exemplary marketing strategy that can be cited as a prototype is that of Anand Milk Union Limited or Amul Dairy. Boasting of a wide product portfolio, Amul would never have reached every doorstep in India without a sturdy content marketing strategy, conceptualized by Rahul Da Cunha. Their consistent, quirky, witty, meme-based campaigns, with the iconic Amul girl making a social commentary on all current affairs, have left an indelible mark on their consumers. When humor blends with relevance, what is created is an iconic advertising campaign. Amongst multiple other factors, content marketing with a solid SEO backing does prove to be the magic wand.

Balancing the two

Content that is collated to rank better on search engines also needs to fulfil the expectations vis-à-vis the company’s marketing strategy. Here lies the delicate balance. For instance, if a company in the lifestyle business is aiming at the keyword ‘self-care’, they can highlight their self-care and lifestyle products. But they also need to offer insights into related areas like relaxation, therapy, decluttering etc. Maintaining a repertoire of such related blog-posts will help their consumers get an umbrella solution to their needs.

Why is SEO-driven Content Marketing crucial?

Boosting online visibility Climbing the ranks in SERPs is critical towards improving audience reach. SEO strategies clubbed with excellent marketing leaves your brand footprint and drives organic traffic.

Conversions Bravo on captivating your consumer’s interest! Now is the time to go beyond visibility and strike an emotional chord with the audience. SEO-optimized high-quality content is valuable, helpful and fosters trust with the visitor. What is then rendered is a meaningful relationship that leads to a profitable reaction on his behalf.

All said and done, SEO-driven content marketing is an ever-evolving landscape. SEO algorithms are dynamic.

Enter our SEO services at Amrut Software that help you stay informed and inculcate adaptability to be able to reinvent. We assist you in keeping a close eye on your competitors and more importantly, on your users! Let us hand-hold you in being creative, proactive, agile and responsive! Get your free SEO audit today.