Social Media Spotlight on: Groupon
Groupon gets a good deal in terms of online love, according to Amplicate
NEW YORK, May 12Ā - While some commentators this week have calledĀ GrouponĀ theĀ āfastest growing company in history,āĀ the brand is also scoring well with the online community.
With a public approval rating ofĀ 74 percent,Ā GrouponĀ is ranked among theĀ Most Loved Deal WebsitesĀ on Amplicate, an online opinion collating resource that accounts forĀ more than 95 millionĀ public opinions of social media users.
The most dramatic spike in positive opinions occurred inĀ February 2011, when the company embarked on its first offline advertising campaign atĀ Super Bowl 2011.
Most common Groupon Positive opinions:Ā - Services like Groupon giveĀ exposureĀ to companies that otherwise wouldn't receive itĀ - The deals promotedĀ save users a lot of moneyĀ and encourage them to be financial savvyĀ - Groupon is aĀ great company to work for
Most common Groupon Negative opinions:Ā - The serviceĀ undervaluesĀ the products and brands that it representsĀ - The offers Groupon promote areĀ severely limited,Ā often booked-upĀ orĀ unavailableĀ - It is difficult toĀ unsubscribeĀ from the newsletter and deal
Amplicateās Groupon highest rated opinions:
āI Love Groupon! From my first purchase, I have been hooked. I have purchased several Groupons and have never had a problem redeeming them. The merchants have always been appreciative of my participation in the Deal. I have tried establishments that I probably wouldn't have because of the Groupon, and now those companies have gained repeat business.āĀ [Read all]
"I will never participate in Groupon again. Warning to merchants - Groupon will bring you the stingiest of customers who will NEVER become full paying repeat customers. Even worse, it CHEAPENS your brand forever in the eyes of your most loyal existing customers!"[Read all]
āGroupon takes advantage of businesses. Basically a scam to put money in groupon pocket, artificially inflate their value, and take advantage of small business simply looking for ways to increase traffic.āĀ [Read all]
Whatās your take on this? Do youĀ LoveĀ orĀ HateĀ Groupon?
About Amplicate:Ā Amplicate.comĀ is an opinion-collection and advocacy service with a database of over 95 million opinions from people around the world. Real, unsolicited and uncensored opinions are constantly collected on more than two hundred thousand topics ranging from search engines to software, to music, movies, banking, shoes and cities around the world.
