"One of the first lessons I learned ... is that our users aren’t sitting at desks with stable WiFi and ultra-wide monitors. They’re often in fields with spotty reception, using quick breaks to catch up on bookkeeping on their phone, or trying to make financial plans after a 14-hour day of taxing labor. This reality shapes everything we do.
From field research to design partnerships: building software alongside the farmers and ranchers who use it.














