Amazon keyword research guide for 2026
Amazon keyword research in 2026 is less about chasing raw search volume and more about matching buyer intent. The strongest listings connect relevant keywords with high conversion potential, which helps the A10 algorithm reward both visibility and sales.
Start with seed keywords, then expand with Amazon autocomplete, reverse ASIN analysis, and competitor review language. That gives you a practical mix of core terms, long tail keywords, and real customer phrasing that can improve both SEO and PPC performance.
Backend search terms still matter, but they should be clean, unique, and kept within the 249 byte limit. Use them for synonyms, misspellings, and secondary phrases that support indexing without repeating words already used in the title or bullets.
For paid traffic, keyword research should feed Amazon PPC campaigns too. Move winning search terms from automatic campaigns into manual campaigns, then monitor performance and remove weak terms with negative keywords.
