The digitalized era grew strong during 2020. Statistics state that businesses that focussed on proper digital marketing strategy grew beyond limits. No COVID didnāt stand as a barrier, but a boon instead. Itās been two years of digital prophecy blooming. Ever since the world hasnāt been the same. So what are these tactics which people are applying and succeeding? Let us dive right into it -
Many businesses that functioned well offline had no idea about the digital world, but fitting in was the only option they had. Global eCommerce took a leap of 26.7 Trillion dollar rise according to UN trade and development experts. And hence, this led to making the digital market a necessity for global suppliers and consumers. As our planet is slowly gaining the momentum of going back to the ānormalā, every business is now prepared for online and offline marketing. Strategizing your business is the key to blossoming. Presenting you top 10 digital marketing strategies as you step into the refreshing 2022 -
#10 - Digital Conflagrations as Marketing Venues
As we know that the global lockdown has hyped up a digital presence. Videotapes have reached new heights. Videotape games have kept the users hooked so hard on the digital world that this has become one of the strongest digital marketing strategies. How? Videotape gamings have come up with a creation - Digital Conflagrations. What happens here is that communities such as the gamers, e-sports enthusiasts gather to play/interact. Digital Conflagrations are raising brand awareness via these platforms to reach out to their users. For example, Inventor of Fortnite - Epic Games partnered with artists to perform the music concerts inside a GAME! Yes, believe us!
#9 - 4 key steps on Engaging Generation Z
Gen Z is one of the highest valuable platforms digitally in the US alone. It has roughly $150 billion of spending power in the United States alone. You can cater to GenZ by engaging them via these four steps.
Taking full advantage of the social media
Creating engaging videotape content
Earning client fidelity through translucency and authentic content
Working/collaborating with influencers
#8 - Influencers and influencing
Influencers play a major role in digital marketing. They have millions of followers who believe in almost every word they say. This could be one of the famous strategies used by almost all popular brands worldwide. The influencer market alone has grown from $9.7 billion in 2020 to$ 15 billion by the end of 2021, this exponential growth is indeed crystal clear and holds true even for 2022 digital marketing strategy.
This type of marketing works because people like brands taking efforts in connecting to them via their digital role models and this connects on an emotional level too.
#7 - User-Generated Content
User-generated content is another great way of digital marketing. Here your audience of interest buys your product, posts on their social media. All you have to do is reshare the stories or posts on your account. This amplifies faith in other users and is consumed as what is called āauthentic feedbackā This amplifies your customer traffic indirectly. Various ways of User-generated content is -
Written reviews and online publications
Video content featuring reviews and more
Engaging content, similar as Stories, Snaps, and TikTok, reels, etc
Written evaluations on platforms like Trip Advisor and Yelp
#6 - Audio-Visual Content
Live streaming took the world into another galaxy of digital marketing during the epidemic. Locked in homes, with nothing but gadgets, audio/video content boomed in various ways like -
Video marketing increased up to 94% and around 86% of marketers are convinced with the help it has bought in generating leads.
Ephemeral content which excites the audience like a sale for 24 hours, hurry up! Such things create curiosity. Or even content on IG stories, Snaps, My Day on FB reach audiences faster than posts.
Live streaming is another engaging audio/visual form of strategy. Platforms like Twitch have noticed 7 billion hours of content watched by consumers in one month alone in the pandemic.
#5 - Personalized Experiences boom your sales
Accenture, a consulting company, states that 91% of customers buy when products are personally linked, relevant to them. To thrive in the hyperactive digital world, provide users with personalized content and experience. You can do this in these ways -
First-time website visitors get an exclusive offer
Providing personalized purchase recommendations
User-friendly website
An example of one such brand which provides āpersonalized targetingā is Netflix, it constantly suggests the user, content based on his choice.
#4 - AI-Integrated Marketing
AI can use data to literally evaluate your customer behavior and look for specific patterns. This helps the marketeers understand deeply the preferences of the audience and blend themselves into the needs required. AI, when used rightly, is the most beneficial tool in digital marketing strategy.
#3 - SEO Shapes your strategy
And no matter how much the world has already put out there for you about SEO, weāre going to repeat it and re-repeat it till you utilize it. Be it 2022 or 2030, SEO will play a major role. Get your words right. Digital marketing strategy is all about using the right words for the global consumers to find you.
#2- Content Creation
Content will always be the king of all the strategies. No content equals nothing to market about. Sit and strategize your content according to the new world, memes, trending content. Think of various ways of making advertisements simple, fun ad content that is acceptable for your audience. Bold content is the right choice as per the statistics for 2022 digital marketing. Content that is bold and slap on the face by being brutal and funny is what is being widely accepted. Humor is another form of content that is consumed and all the big brands are giving into it. Try out something for yourself and see how that works.
#1 - The cookie jar will be empty - New ways. New life.
Originally stated to end in early 2022, Google recently announced that it would stop supporting third-party cookies by the end of 2023. Hence the privacy concerns are finally addressed. Agreed that many advertisers and businesses rely on cookie data to track their users, but this is ending. Indeed it will affect everyone in the advertising world using third-party cookies. But, all the marketeers have never failed to surprise us. Using ways of CRM Tracking will help you in this.
Now that you know the top 10 digital marketing strategies for 2022, we hope that you are all geared up and excited to greet the year with amazing strategies and content. We know that we cannot go through a global pandemic and not expect changes to happen. It will take place. In fact, this is a massive transformation and not just a mere change. As a successful business and marketer, you too must continue to adapt ways to bloom your business in the post-pandemic world. And we at Allied Technologies work to serve you with the best. Our motto is to use the right tools and technologies to help every business reach out to their desired audience and hence the outcome.
You can contact us today, for all you know the best digital marketing strategy for your brand is just right in the corner.
