#alkarus

Drole De Monsieur

The brand’s collections are halfway between fascination for the 70’s and 80’s aesthetic, nostalgia for the 90’s and a true attention to today’s needs, especially comfort. Past and present meet in this wardrobe, with the sophistication of retro silhouettes combined with studied modern cuts and details for everyday wear. A wardrobe that stands out, meant to be on the street, from day to night.

https://www.instagram.com/p/BkfXPTcFchg/?utm_source=ig_share_sheet&igshid=hknmh0grq64v

Many people know Dany Dos Santos also known as Alkarus for the major role he played in men's fashion, particularly influences the mixture between street style and high-end fashion with his very evocative Tumblr posts in which he styled luxury pieces into everyday wear so perfectly and minimally. His pictures were very influential in the fashion community, setting the tone for minimalist / slow fashion as an accessible entity for daily life. His photographs were set in the streets of Paris, a setting which was rarely showcased within men's fashion online at the time. In 2014 Dany founded the brand Drôle de Monsieur along Maxime Schwab which has become a staple brand of men's fashion. This is an informative yet underrated brand that has fuelled the growth of the state of fashion as a whole. Drôle de Monsieur played a very monumental role in the progression of High Fashion, integrating leisure-wear into luxury. We can also credit this brand with influencing the birth or current themes of brands which we all know and love today such as ALD, Sporty and Rich and JJJJound. Without creators such as Dany and Maxime, I doubt we would have such an indulgent harmonious atmosphere in everyday fashion and luxury as we do today.

Drôle de Monsieur Manteau