#algorithmsucks

Let's start with what the Five-Star review is. And the most important fact to know going in is that Five-Star Restaurants are a globally recognized symbol of excellence, and the companies asking you to leave Five-Star Reviews deliberately want you to mix these two up. They want you, the reader/consumer to think:

Five Stars = Unrivaled excellence.

But that's not what the Five-Star Review is. At its most basic, the Five-Star Review is one of those questions you see all the time in surveys where you pick one of five:

[Strongly Disagree] [Disagree] [Neutral] [Agree] [Strongly Agree]

They do this for two reasons. 1) This system is simple and anyone can understand it. 2) If you take the average of 100 reviews, you get a number that feels predictive. More on that later.

This system is not a review. It is a rating. And it is also officially called a review. But, and I cannot stress this enough, it is not a review!

A Review is a system in which one person breaks down the product or service they have used and provides targeted feedback to the creator or fellow users about the pros and cons of this product or service.

Literal Definition according to Google:

a formal assessment or examination of something with the possibility or intention of instituting change if necessary. a critical appraisal of a book, play, movie, exhibition, etc., published in a newspaper or magazine

A Rating is a generalized statement about a product or service to determine if said product or service is adequate for its promotion.

Literal Definition according to Google:

a classification or ranking of someone or something based on a comparative assessment of their quality, standard, or performance. the value of a property or condition that is claimed to be standard, optimal, or limiting for a substance, material, or item of equipment.

One of these things is to provide a flexible analysis, the other is to determine the value of a thing.

Companies want YOU to treat the Five-Star Review as a review. But internally they treat the Five-Star Review as a rating.

So why does this matter? So the two biggest companies on Earth got the definitions of Review and Rating mixed up, big deal, right? There's certainly no possible way this affects your life. Right??? Keep reading, they didn't get these definitions mixed up. They mixed it up deliberately. And they do this as a measure to screw every body out of every thing.

Once again, this comes back to you, the consumer. You see a Five-Star Review and it leaves you with opinions. Even though the "Review" is not actually telling you anything of value. Experts comment on this all the time. Five categories are just too narrow of a field to get an accurate assessment out of anything. That's why most legitimate review sites leave a rating out of 10, or even 100. Five... five just oversimplifies everything. And the problem with oversimplification is that it sweeps a lot of sins under a big 'ol rug.

People fall through the cracks in a Five-Star system. Lots of people are miscategorized, undervalued, and barred from receiving the benefits they deserve.

Remember when I said that the Five-Star Review feels like it gives a number that's predictive? Turns out, that's not how numbers work. In most things when you average together massive amounts of numbers, you end up with numbers that support the trend. (I'm not a math guy, so these are my generalizations.) But with the Five-Star Review the more numbers you get, the closer to 3 it becomes. To break it down into even less math: if enough people say "Thing Good," the reviews show the thing is indeed good. But with the Five-Star Review, the more people who rate and leave ratings; the more average your product appears.

This is because the companies are selling the Five-Star Review as a review but treating it as a rating.

Now let's talk about you, the consumer who leaves reviews and the consumer who reads the ratings.

Picture this, you bought something on Amazon, and now you're leaving a review of the product. You give it four stars because it was pretty good, but not flawless-

Already you are being too critical.

If you give a product three stars out of five; that means it was an average product. This statement would prolly surprise many of you. Because we've been conditioned to think of the Five-Star Review as a review whose stars are awarded depending on excellence, no review is supposed to be a sign of an average product. So how do you tell people the product is bad? You leave a critical comment telling people the product was bad.

Anyone who's ever sold a book online will tell you otherwise. Comments, no matter how bad, are considered positive by the algorithm. The Five-Star Review system favors large numbers over nothing. One hundred One-Star Reviews will far outweigh any product that has twenty Five-Stars Reviews. Even though anyone who looks at these statistics should clearly see that they are equal.

And when you look at a product that has an average review of fewer than four ratings, you dismiss it out of hand.

But the more ratings a product has, the closer to three its ratings will become.

Don't get me wrong, plenty of bad sellers has used this to their advantage. Some writers who were just terrible make use of this system to look average. It favors them.

But if you're just starting out, you are already going to get crushed by the algorithm. And then, when people don't leave reviews because your product was averagely good; you suffer. And then, after struggling to get reviews, people leave reviews that are less than five stars; you suffer. And the more rating you get; the more you suffer.

This, despite what it may seem, is the system working perfectly. Because it's tricking you into believing that it's an effective system for weeding out low-quality products while stifling anyone trying to use it.