Estrangement, AI and Midjourney. Introduced by Russian formalist Viktor Shlovsky in 1917 in his famous article βArt as Technique,β the main characteristic of 'Estrangement' consists of taking everyday objects or situations and inducing enough strange qualities into them in order to increase the attention of the observer. In theatre, for example, it includes the application of techniques that allow the audience to distance themselves from participating on an emotional level with the play by reminding them of the artificiality of the performance. A method to control the identification of the audience with the figures on stage, thus enhancing the attention given to the reality reflected by the drama on stage. The Verfremdungseffekt was not intended as a purely aesthetical technique but rather as a political mission. In the same vein, we would propose the idea that labeling a dataset is a political act. Unusual and strange stage effects force the audience to consider aspects of the artificial and the role of each object in real events. In doing so, the audience was allowed to maintain an emotional distance from the problems in order to interrogate them rationally and intellectually. What does that all have to do with architecture, you ask? Well, according to Katja Hogenboom, it allows architecture to regain its role in society by emancipating itself and engaging in a new social commitment. In challenging the existing cliches of architecture and actively liberating opportunities for architectural progress, Estrangement allows breaking through the conventions of the architectural status quo. #midjourneyai #aitheory #aiarchitecturetheory #midjourneyart #midjourney #neural_architecture #neuralarchitecture #artificialintelligence #artificial_intelligence #estrangement #defamiliarization #ostranenie #newparadigm #machinelearning #diffusion_model #disco_difussion #stablediffusion #aiarchitects #posthuman #aiarchitecture #archinect #archilover #archdaily #midjourneyarchitecture #arch2o (at Vienna, Austria) https://www.instagram.com/p/Ci2mYnyuLjN/?igshid=NGJjMDIxMWI=
