According to Gartner Digital Markets' 2024 Global Software Buying Trends Report, there has been a noticeable change in the way people purchase software, with an emphasis on increased security, cost effectiveness, and AI functionality. According to the report, 61% of purchasers are looking for software updates to provide their recently purchased program extra capabilities.

98% of purchasers rely on user reviews, especially those from recent times, to optimize tech tools for better performance and return on investment. The necessity for software vendors to adapt in order to remain competitive is emphasized by Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets. SaaS providers can match their products to the needs of the industry, such as sophisticated AI and security features, while also realizing the value of client testimonials in establishing credibility and trust with potential customers.

2024 is predicted to see a rise in software spending, which emphasizes how critical it is for suppliers to comprehend customer trends. The 2024 Global Software Buying Trends Report from Gartner Digital Markets provides insights into these trends along with doable tactics for surpassing sales targets.