Organic Poaching: The Overlooked Threat to Affiliate Performance
All performance marketing activities have one thing in common: getting new clients and making more sales.
In order to do so, brands spend lots of money on organic demand generation with ASO, SEO, CRM, branding campaigns, influencers, and content marketing. In parallel, they depend on affiliate channels in order to get more exposure and users.
Affiliate marketing has become an integral part of the growth strategy for such companies as Amazon, Flipkart, and other e-commerce and fintech leaders. When managed well, it helps to install apps, gain new clients, and grow acquisition in an efficient way.
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