#aestheticvsfunction

I would like my conceptual paper to aim to give insights into the decision-making processes in the brain of consumers and find the most common factor, element consumers influenced by on a subconscious or unconscious level. I tend to do behavioral, neural, and psychological investigation into aesthetics within package design.

I always wanted to analyze the relationship between aesthetic and functionality and which would the consumer be affected by the most. The reason I would like to deepen my knowledge in this area is that I seriously consider specialise in packaging design and believe that the researched theories would be beneficial. By knowing which are the the most important package elements, it would help me making the right decisions about packaging a product. It could be the driving success of my practise. 

My overall intention is to find out if packaging colour, printed information, used material, brand image, innovation or function that help consumers in their decision buying process.

Please check this comprehensive article covering all aspects of packaging including shelf impact below. 

Reference: