The millennial generation – those born between the early 1980s and mid 1990s – are now either just joining the workforce, or well into their careers. As millennials gather the responsibilities of adulthood, financial and wealth management products come with the territory – this is the essence of financial mobility. Not surprisingly the wealth industry is paying close attention to this coming generation.  Millennials are looking for a financial institution that will provide a first class client portal, client communication, client reporting, advisor portal, financial mobility, and digital platform

Possibly the most studied segment in history, millennials have been variously labelled as narcissistic, entitled, tech-savvy and ethically conscious. Their relationship with financial institutions is well documented. The financial crisis and subsequent scandals created a general feeling of distrust toward the industry, but millennials have started to emerge as the largest client opportunity in the coming years. In order to capitalize on the opportunity, wealth and asset managers must adapt to successfully serve this complicated and fiscally important generation. This generation specifically wants to the following tools: client portal, client communication, client reporting, financial mobility, advisor portal, and digital platform.


The growing millennial impact

Last year 40 percent of the global adult population were under 35 years old. Today they account for US $1.3 trillion in direct consumer spending in the US. This figure will balloon over the next decade as the millennial generation is projected to account for 75 percent of the workforce by 2025  (source: Bank of America Merrill Lynch).  


Three trends will dictate how this population will acquire and use their wealth. 


First, as the current 18-34-year-old cohort enter prime earning years, their liquid assets will increase substantially.

Second, these younger generations are seen to be more entrepreneurial than their parents, which should accelerate the increase of their available assets: Deloitte found that 54 percent of millennials have started, or plan to start, their own business – 27 percent are already self-employed.

And thirdly, millennials should benefit from a transfer of wealth from their parents, the baby-boomers, driving a future wave of inheritance that wealth managers need to prepare for.

Behavioral characteristics

So how should wealth managers adapt to serve this group successfully? Critically, you need to get a good understanding of their behaviors.

Millennials are drawn to authenticity and want this reflected in how they live, work and invest. Long-established wealth managers steeped in the traditions of stability and continuity may need to rethink their own culture and recruitment policies to connect and engage this coming generation, using a more empathetic client communication approach.

They are socially and environmentally aware, not only concerned with the state of the world, but vocal about the need for change. Which means they don’t consider profit as the sole success factor of an investment. Millennials seek out organizations and investments that prove their value with acts of social responsibility. They also seek out organizations that listen to their need for  https://www.investcloud.com/MemberShip/Apps/BlueDemo_Holder_App.aspx?IX_mId=6 client portal https://www.investcloud.com/Membership/Apps/EmeraldDemo_Holder_App.aspx advisor portal https://www.investcloud.com/Membership/Apps/NavyDemo_Holder_App.aspx client communication https://www.investcloud.com/Membership/Apps/PurpleDemo_Holder_App.aspx client reporting https://www.investcloud.com/Membership/Apps/WhiteDemo_Holder_App.aspx digital platform and financial mobility tools

Nor has the impact of the global financial crisis been forgotten. This generation was greatly affected and as a result is more cautious and conservative than baby boomers. Their caution highlights the importance of client communication and financial mobility, as well as an advisor portal that provides top tier insight.

This was also the first generation to grow up in a digital platform world, acknowledging technological innovation as a constant. They adopt early. They try out new services. They value utility. They resent friction.  And they expect a client portal, client communication, client reporting, financial mobility, digital platform, and advisor portal.

Their financial habits are like everything for them, always online first – it is their default setting.

For millennials, technology is the key differentiator that wealth managers must be aware of. Deloitte found that 57 percent would change banks for a better technology platform solution. There is no reason to think wealth managers are not under the same scrutiny to offer client portal and client reporting advancements as well as financial mobility.

Financial advisory adaptations

Based on these different behaviors, it is fair to assume millennials are not being satisfied. But the opportunity to do so clearly exists, and for wealth managers who react it will be greatly rewarding. To combat distrust, financial advisors need to focus on pricing transparency and become more communicative and open, ideally with new choices of alternative investments, markets and products. New products such as client portal, client communication, client reporting, advisor portal, digital platform, and financial mobility.

Most importantly, wealth managers need to better engage millennials digitally. The InvestCloud Digital Experience involves clients, provides an intuitive experience and is highly personalized, supporting many varied personas in order to work for each individual. Opportunities abound for wealth managers to advance the millennial client experience – not to mention to make advisor portal and other internal tools better for the management of this crucial client demographic. Now is the time to act.

To find out more about how we can help you digitally engage millennials, request a demo through our website at www.investcloud.com/Demo or call us at +1 (888) 800-0188.

#clientportal #advisorportal #clientcommunication #clientreporting #digitalplatform #financialmobility

The InvestCloud Europe team enjoyed a great luncheon at the Systems in the City 2017 awards last week at Merchant Taylors’ Hall in the City of London, taking home 3 awards.  The awards were hosted by the consulting agency Goodacre UK, who works exclusively with regulated companies and suppliers in the financial sector.  The Systems in the City Awards is an annual event that recognizes the leading services and systems providers to the regulated financial services sector.

The awards and the GoodAccredited standard represent a major endorsement of InvestCloud, recognizing the use of effective technology to meet clients’ demands and to comply with regulatory requirements.

InvestCloud’s 3 awards for the day were:

1.The Lifetime Achievement Award, which was presented to Steve Wise, a serial entrepreneur who founded Babel Systems (which InvestCloud acquired earlier this year) and currently runs InvestCloud’s London-based icMAC division. icMAC’s flagship product is Emerald, which empowers robo-advisors and wealth managers with a full-stack solution for portfolio management, trading, operations, accounting, payments and fees.

2.The second award went to Amanda Fisher for Technical Excellence. Amanda is a senior product leader of InvestCloud’s icMAC division.

3. And finally, InvestCloud’s digital platform took home top honors for Best Digital Based Investing System, which offers hyper-modular digital apps on a flexible, integrated digital platform powered by a first-class digital warehouse.

Goodacre’s independent and factual annual accreditation process is based on rigorous pre-defined criteria for each service and system category, and only once a service or system is accredited does it become eligible for an award. Awards are decided based on the evaluation of a panel of expert judges including review of independent reference checks.

Mark Trousdale, InvestCloud’s Chief Marketing Officer, said, “We are particularly proud to have our suite of digital financial apps recognized by Goodacre. Our apps empower asset owners and asset managers to make better decisions with better information, and these apps can be grouped or bundled together in a hyper-modular way. The objective is to digitally empower the industry.”