#adviewbility

Many advertisers still believe ‘if an ad is viewable, it means the user actually saw it.’ 

But that’s not the case anymore. Impressions and viewability still dominate reporting, but they don’t reflect whether audiences actually watched or engaged with an ad. That is why the digital marketing industry and advertisers have now started shifted their focus towards a more reliable metric – attention measurement. 

The recent campaign analysis conducted by our experts shows this major shift: attention metrics reveal intent and creative effectiveness in a way traditional KPIs simply can’t.