advert analysis
Q : Who or what is being represented? Who is the preferred audience to this representation?
A : This advertising portrays a cigarette and is preferred to both men and women and older individuals.
Q : What are they doing? Is their activity presented as typical or atypical?
A : They made a poster advertisement with a picture of a person and, of course, the main element that symbolizes the product (a cigarette ).
Since this design was created in the 1950s, it is atypical because modern advertisements rarely use this style of ads.
Q : Why are they presented? What purpose do they serve? What are they communicating by their presence?
A : They display the product (the cigarette), they demonstrate to the audience why it is the best product available.
Be Happy – Go Lucky!
Q : Where are they? Are they represented as natural or artificial? What surrounds them? What is the foreground? What is the background?
A : The locations of the characters are not immediately clear, the characters are simply utilized as pictures; they are made up. With some sentences, there are product illustrations and brand logos surrounding the character illustrations. The advertisement's main character is the woman in the front, while the other characters are seen in the background.
