GoPro burst on the camera scene in 2002 when they released their first camera. It was a 35mm camera ratcheted together with straps and old wetsuit material, but it worked. Most importantly, it validated the idea that would drive GoPro for years - that people were looking for ways to capture their most adventurous moments in photo and video.Â
GoPro has grown a lot since those first days. They are now on their seventh generation GoPro lineup. Their cameras now compete with Sony, Nikon, and others in their image and video quality. GoPro’s have become synonymous with action sports for amateurs and pros alike. Their commercials are marketed towards athletes of all levels, inviting them to participate in their sport without having to slow down to record the memories. GoPro has ventured into other products as well, creating a line of drones, apps, and accessories.
GoPro is an example of designer leadership because they were able to create a product that filled an unmet need. Their first cameras weren’t spectacular, but they introduced the world to an entirely new line of cameras. They have come a long way, ushering in other products and improving upon their staples. Other manufacturers have also taken note, introducing entire lineups of their own to compete with GoPro and appeal to customers looking for outdoor adventure cameras. GoPro was already years ahead and had gained a reputation for creating the products that consumers wanted. They have stuck to that credo through up and down and continue to push the industry further in their direction.