#advanced_typography

The motion of this piece is fluid and after each set of information the viewer has time to stop and read all of the information.

Category was the emphasis in this motion exercise. I researched different areas of the U.S. and their weather patterns and categorized the assigned symbols according to the region that had the most sunshine, rain, snow, thunderstorms, or cloudy weather. The motion of the symbols falling from above the U.S. represents the action of weather. 

Time was the emphasis in this motion exercise. I organized each holiday according to the month and day of year that it occurred or will occur in the year 2014. I emphasized the passing of time by showing each holiday fall on it's date in order of when it occurs during the year. 

Alphabet was the emphasis in this motion exercise. Again, I was given a random list of cities that was in a jumbled pile. I had to organize this list of cities in alphabetical order. I did this by emphasizing the beginning of each letter with a weight and color change, then placing each city in an organized list starting with the city that started with the letter A and working down the alphabet. 

Hierarchy was the emphasis in this motion exercise. Through Adobe After Effects, I created a short animation that showed the hierarchy of american wealth. I was given a bunch of names of famous, rich people who made their wealth in technology and then organized the names according to amount of wealth. 

Location was the emphasis in this motion project. I used Adobe After Effects to create a short animation that showed the location of cities that started in a random pile. The location of each city is shown on the state that they are located in. I also emphasize the location of the state from west coast to central America by gradually displaying each state in accordance to this location. 

This assignment was a pre task before our major assignment and its purpose was for us to get more familiar with the software. Since this was only the second time using the software my process was to ask a lot of questions and trying different things to try and figure out what did what. I’d say that this actually made me a little more comfortable working with the software.

I created a program booklet for a conference called TASA that was held at St. Edward's University. I chose a striking color scheme to contrast and allow legibility. This project I focused on my use of the grid, colors and planning the layout.