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Adthena acquires Kantar’s paid search business
Adthena acquires Kantar’s paid search business
Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Adthena data will be integrated into Kantar’s ad intelligence product. Now, through this new acquisition, Adthena said Kantar search clients will get access to the Adthena product suite. Kantar moved into…
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Adthena brings its AI-driven search tools to the U.S.
Adthena brings its AI-driven search tools to the U.S.
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There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in online search. But founder and CEO Ian O’Rourke said Adthena is doing something different, because it uses artificial intelligence and machine learning to create what it calls a “Whole Market View.” Basically,…
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