#adstock

[Solved] R code for AdStock rate in Marketing mix modeling

Marketing mix is an important tool to understand the effect of our marketing budget and helps to prioritize different channels. In the role of data analyst you would certainly come across this term and sometimes you would need to develop a model for the same. As we discussed in our previous blog, AdStock is one of the most important entities in Marketing mix modeling and this should be addressed…

Understanding the concept of Advertisement AdStock and Importance of it in Marketing Mix Modeling

As I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is…