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AI isn’t just a buzzword anymore—it’s in your shopping cart. Over the last few months, people have been turning to generative AI tools for everything from finding deals to building wishlists. And this shift isn’t slowing down.

Techosoft has been tracking the movement closely. As a digital marketing and Shopping Ads Services provider, the numbers from Adobe caught our attention. AI-driven traffic to retail sites has exploded, and it’s already changing the game.

More Clicks, More Curiosity—But Not Always More Checkouts

Traffic from generative AI shot up by over 1,000% during the holiday season compared to the year before. Cyber Monday? Nearly 2,000% higher. That alone tells you something’s changing fast.

But don’t assume these visitors are just scrolling and bouncing.

They view more pages—about 12% more per visit than the average shopper.

They stick around longer, showing 8% higher engagement.

And they’re less likely to leave immediately, with bounce rates down 23%.

Still, they aren’t buying at the same rate. Conversions from AI users are currently around 9% lower than other traffic sources. But that gap is shrinking. Fast. Since last July, the conversion rate from AI sources has climbed steadily.

What Are People Using AI For?

Turns out, quite a lot. And not just for shopping. Adobe’s survey of 5,000 U.S. consumers paints a clear picture:

39% use AI for online shopping, with even more planning to try it this year.

47% rely on it for product suggestions.

43% ask for discounts or deals.

35% look for gifts or unique items.

This isn’t just a trend—it’s a shift in how people shop, plan, and research. And it’s stretching far beyond the retail space.

Travel, Money, and More—AI Is Moving In

Shoppers aren’t the only ones getting help from generative AI. Travel and banking sites are also seeing big boosts in AI traffic. In fact:

U.S. travel sites saw a 1,700% jump in AI-driven traffic between July and February.

Visitors from AI tools had 45% lower bounce rates once they landed on a hotel or booking page.

In finance, AI traffic to banking sites was up 1,200%, and users spent nearly half again as long exploring those pages.

People are asking AI tools about vacation ideas, meal spots, savings accounts, investment terms, and how to manage their budget.

This isn’t just about faster answers. It’s about deeper engagement.

For brands working with Techosoft, this trend is a signal to act. AI-driven traffic is real, it’s rising, and it behaves differently. Paid search, email, and social aren’t going anywhere—but Shopping Ads Services must evolve to keep pace.

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